BLOOMBERG - Feb 25 - “All eyes are on Tinder right now,” said Mark Brooks, a dating-website analyst and consultant. “They’ll set the tone for monetization.” Tinder has been testing Tinder Plus, which also lets people swipe for matches around the world, at different prices up to $20 a month, depending on the features. Sam Yagan, CEO of IAC’s personals division, said it’s fine even if there isn’t widespread adoption of Tinder Plus. “The vast majority of people will decide not to use it,” Yagan said. “We’re in the first inning on monetization. We’re trying to figure out which features users care about.” Tinder could bring in $45M in revenue in 2015, Oppenheimer & Co. estimates.