THE WASHINGTON POST - Jan 4 - Sam Russell suspected his dating startup, Where White People Meet, would ruffle a few Internet feathers. This is Russell's first foray into the online dating industry; he's spent most of his career in auto sales, as the president of Automatic Car Credit. "It's about equal opportunity," Russell explained. "The last thing in the world I am is racist." While an early version of the site has been online since August, the site officially launched last weekend when Russell unveiled a billboard southwest of Salt Lake City.