UPTOWN1RADIO - Feb 26 - Mark Brooks, an online dating consultant, says niche dating sites create a romantic community around identity. "Where people have made a call on what they want, they don't really want to meet anyone who's outside the particular thing that they're looking for." But Brooks says the idea is one thing and the business is another. It's really not a big money maker at all. VeggieDate may help vegetarians find love over veggie patties, but it isn't making much money. The site's been alive for several years and membership is steady at 10K users. But according to Brooks, that isn't very many for a niche site.