CNNWIRE - July 9 - For years, AM threatened to send paperwork to users' homes if they disputed their bills — potentially revealing cheaters to their spouses. Avid Life Media has confirmed that these tactics were employed by AM until recently. "The company has a new team, new leadership and that kind of communication is firmly in the past," company representative Debra Quinn said. "That past practise stopped when our new CEO Rob Segal and new President James Millership took the helm." Avid Life Media said it is trying to turn itself around ever since a hack last year. "Over the next few months, our team will be working hard to introduce more discreet features, privacy safeguards and most important, to rebuild trust over the long-term," Quinn said.