MARKETINGWEEK - Sep 27 - Last summer, a team of hackers released the details of 35M members of Ashley Madison. Since then, Ashley Madison has added 5M new users, according to the company's new CEO Rob Segal. Their latest TV campaign focused on women. "The campaign made us grow our female users by 18%." It has replaced the provocative previous slogan, 'Life's short. Have an affair' to 'Find your moment'. The overarching goal is to make Ashley Madison a female-focused brand that prioritises open relationships rather than affairs.