MASHABLE - Oct 11 - On Tuesday, Hinge relaunched from a free swiping app into a members-only app for $7/month. In addition to charging a fee — which CEO McLeod said helps users consider the app to be more of a commitment — Hinge has been completely redesigned. Mark Brooks, an online dating app consultant, said that Hinge's team was smart to no longer compete with Tinder and other free apps. "There's not much point in being a copycat. They need to be known for something, or they will end up not being known for anything," Brooks said. "Going serious and paid is a bold move, and a good move. They won't see as high traffic as Tinder, but I think they will see revenues, and users interested in meaningful relationships."