THE ECONOMIC TIMES - Nov 4 - In all, TrulyMadly, Woo and Tinder have ~1M monthly active users in India, according to a report in tech journal iGadgetsworld. While data for matrimonial sites were not available, experts foresee dating apps catching up. Ritesh Banglani, who led an investment in TrulyMadly last year, said 25-35% of the "users on dating apps are looking for marriage". The trend of arranged marriages is likely to continue to decline and the logical next step for matrimonial sites would be to stay relevant either by innovating or acquire a leading dating app in India." Matrimony.com, which operates BharatMatrimony, acquired Matchify in April last year but CEO Murugavel Janakiraman insists that dating apps aren't able to scale up or make money here. "We tried out Matchify but India has a largely traditional user base so these apps are not going to work here," he said. Gourav Rakshit, CEO of Shaadi.com, conceded that although the site gets ~11K new registrations every day, many of its users are on dating apps as well.