CRAIN'S NEW YORK - Nov 20 - IBISWorld estimates 8% of ~4k dating & matchmaking services nationwide are based in New York state. New Yorkers work ~49 hours a week. Most online daters spend most of their online-dating time on their smartphones. Online dating is about "improving on the real-world experience," said Mark Brooks, who owns an Internet- dating industry consultancy Courtland Brooks. "Mobile apps cater to the economics of dating. When you're pursuing someone, you don't wait a few days before contacting them. If you don't stay in contact, someone else will." According to the Pew Research Center, 9% of American adults use or have used mobile dating apps.