SEEKING ALPHA - Feb 10 - The number of singles looking for love online in Europe and North America is expected to grow to 670M in the next 2 years. Global growth potential is tremendous. According to Marketwatch, in the U.S. alone, the online dating market is worth ~$2.5B, and is forecast to grow to $3.2B in 2020. The positives of investing in this sector are clear: it will grow, it caters to a need rather than a want, and it simplifies one of the most basic human needs: love. On the negative side, the industry is dominated by Match. This very domination, and the fact that only 1% of the 8k new dating apps created every year are even marginally successful, means that taking a position in a smaller stock in the online dating market is extremely risky.