INDIAN EXPRESS - Feb 14 - Speed dating is a concept where men and women meet for 5-8 mins, just enough to decide if they'd like to meet again. Speed dating saw it origins in 1998 when Rabbi Yaacov Deyo of Aish HaTorah first organised an event in the US as a way for Jewish singles to meet and marry. India has been flirting with the idea over the past decade. "Traditionally, India hasn't been a very open society when it comes to love. People often find it difficult to express feelings of love", says Taru Kapoor, country head of Tinder India. "Dating apps accelerate the process of finding someone in their own private space, instead of being guided by the family," explains Sumesh Menon, CEO and co-founder Woo. This is what makes the time ripe for speed dating to pick up pace here. DateTix is working towards setting up a formal speed dating culture in India. They began in January with Delhi, and intend to expand to other cities soon. Woo's Menon also believes there is a possibility that the concept will soon spread to Tier-II cities.