OPW - Mar 14 - Tom Peters wrote "In Search of Excellence" in 1982 and one of his core observations was that excellent companies were good at 'sticking to their knitting.' In that vein, eHarmony appears to be focusing down now. Elevated Careers is on the block according to this article, and eH+ is an experiment concluded. I asked Grant Langston for comment about eH+, which is eHarmony's traditional matchmaking service.
"eH+ was a pilot program that we ran from January 2015 until December of 2016. It used matchmakers and our database to provide intensive, personalized compatibility matching. We learned a great deal about a segment of the market that is quite different from the typical eHarmony segment. We started the service at a $5000 a year fee, and quickly found that the customers wanted more services and amenities. The eH+ program was eventually selling subscriptions for $25,000 to $30,000 and providing a suite of very high-end services. Needless to say the customer base was exclusive and affluent.
After considerable discussion we decided that eH+ was not in keeping with eHarmony's mission of providing compatibility matching to a diverse population at a reasonable cost. We had also learned through eH+ of ways we could provide similar services at a more reasonable price. We have an exciting new offering coming soon and we'll be sure to keep you in the loop."
Matchmaking is a tough business to scale, and a very different business than Internet dating. In April I'm headed to the Matchmakers Conference to go through their matchmaker training course. Anyone want to join me? Use MMICON2017MB for a 25% discount on the matchmakers conference and/or certification.