BUSINESS MIRROR - Mar 14 - Balace founded dating web site Peekawoo in 2012. The company was officially launched in 2013. By 2016 they started moving to a broader space such as conferences, communities, colleges and hotels. She noticed today's dating apps were made by men who fashioned their site on how men wanted it to be. She wanted to challenge this platform by creating an app that would be "safe, fun, with users still having control and privacy," she said. Balace has being included in the list of Forbes 30 under 30.