ITPRO PORTAL - Apr 4 - Jeronimo Folgueira, CEO of premium online dating platform EliteSingles, discusses the current state of the dating industry and gives his views on going mobile and premium pricing in the digital economy. The UK online dating sector is estimated to be worth ~£185M and is expected to grow by ~6% this year. The industry is getting crowded. In the UK alone, there are ~1k different online dating services. To succeed, you have to be different; when it comes to product experience, monetisation and marketing, you have to be better. If you don't excel at all three, you just can't keep up. If a company hasn't embraced mobile by now, it's already too late. To be mobile-first is simply not enough. 2017 is the year of the multi-platform user experience. The key is to create a responsive, easy-to-use service, regardless of the device. People are ever more willing to make larger online purchases via their mobile phones. Online dating is not just a playground for mobile millennials looking for a casual fling. The UK divorce rate is rising and the population is aging. As a result, the country is home to an older, single and increasingly tech-savvy population. This segment is breaking down the barriers of online dating.