LIFTOFF - May 17 - Thomas Hadjadj is the Head of Display Europe for Meetic. He's been at the company for ~8 years. He holds a business law degree and a Masters in Marketing.
Q: What do you like most about mobile marketing?
A: It moves forward very quickly. It forces us to remain attentive and always find new ways to work.
Q: What does it take to succeed in mobile marketing?
A: To have a great app! You need to be able to track the performance of your app. You have to be very data-driven. Stay alert of trends and technologies and test a lot of new things.
Q: What does a quality mobile user look like to you?
A: The one who will use our product as often as possible; they'll use it like a natural reflex and if they pay, it's even better
Q: What strategies work best to convert installs into engaged users?
A: Again, try to have the best app as possible, make it intuitive, try to avoid bugs and crashes.
Q: What have you done in the past year to help better monetize your app?
A: We're spending a lot of time on optimization and we are tracking way more things than in the past.
Q: What is the biggest challenge in marketing your apps?
A: Finding the right balance between volume of downloads and ROI.
Q: How do you stay ahead of changes in technology?
A: I stay informed with newsletters, LinkedIn, my colleagues and network.
Q: What do you see is the next big thing in mobile marketing?
A: 5G and connected objects.