TECH CRUNCH - June 28 - This week, both Hinge and Zoosk's Lively are rolling out support for video, each in their own way. Hinge will now allow users to add videos up to 30 seconds long into their profile by pulling from those that already exist on their phone. However, it's shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger "Stories." Meanwhile, Zoosk's newer product Lively is hoping to capitalize on video to bring more people to its app. In Lively, users upload photos and videos that are then turned into story collages, which also include transitions and movement. Again, the idea is that using video can show off someone's personality much better than static, photo-only profiles. Now, Zoosk is pushing the bar even further in terms of video with the launch of live video chat. Users will be able to pick a topic and start chatting with others who are also available to chat. But the screen will be blurred so users feel more comfortable. Bumble will roll out its own video support as well. Even Match.com is getting into the video game with its Stories feature.