FINANCIAL MAIL ON SUNDAY - July 10 - eHarmony was founded in 1999 and unlike many start-ups it has survived and has registered 70M people worldwide. It launched in the UK in 2009 and expects to have 5M British members by the end of this year. eHarmony remains a privately owned firm backed by some of Silicon Valley's leading private equity groups. Grant Langston is known in LA music circles as a member of the California-based rock-cum-country band Grant Langston and The Supermodels. He joined eHarmony close to the start, thinking he would work there for six months. Last year, he took over as CEO. eHarmony is no longer a site just for those in their mid-30s and 40s on second marriages, as it was before. Now 15% of those signed up are 60+ and even those in their 20s are swapping from Tinder-type hook-up apps to relationship sites such as eHarmony.