PR WEEK - July 19 - Students Michelle Arendas and Josh Avsec matched in 2014 on Tinder, but never met in real life. However, they did sarcastically send sporadic messages to each other with lame excuses for why it took so long to reply. After many (intentional) missed connections, Avsec tweeted screenshots of their conversations. When Tinder head of marketing and communications Rosette Pambakian saw it, she knew it was too good of an opportunity to pass up. An hour later, Tinder tweeted again at Avsec and Arendas, telling them they had 24 hours to choose a spot for their first date. They chose Hawaii. Outlets that have covered Tinder's campaign include People, The Sun, HuffPost, USA Today, and Today.