TECH CRUNCH - Oct 4 - Following in the footsteps of Facebook and iMessage, Tinder has introduced "Reactions," letting Tinder users send each other custom animated responses. These reactions include Hearts, Eye Roll, Round of Applause, Martini Throw, etc. In January of last year, Tinder introduced photo messaging, Giphy support, and bigger emojis. Actress and comedian Whitney Cummings is helping Tinder launch Reactions in a video series called "The Menprovement Initiative," directed by J.J. Adler. The video shows real female employees at Tinder interacting with Whitney Cummings to improve men. Tinder Reactions might make conversation easier between Tinder parties, but it doesn't seem to fit in well with the so-called Menprovement Initiative.