CULTURE MAP AUSTIN - Nov 14 - Albert Nguyen wants to improve the online dating experience for women with a different approach. His app - LUCK - offers three swipes. A right swipe is a 'real' like, a down swipe is a 'fun' like and left is not interested. Users only match with each other if they both choose the same real or fun like. "Real being a committed relationship, fun being everything else," Nguyen says. Once two users match, they're able to message each other but the copy and paste function is disabled so users can't recycle the same messages to every match. Word puzzles gamify the initial conversation and provide another hurdle. "They are presented with a keyboard that's missing a few letters, and have to use the letters they're given to craft an interesting opener," Nguyen says. "The letters we give them are randomized each time, so every match is a different 'puzzle.'" Nguyen says this helps filter out users who aren't willing to make the effort.