WILLAMETTE WEEK - Jan 10 - The billboard ads, which were designed by Portland's Wieden+Kennedy, are a play on the acronym DTF (Down To Fuck, of course). DTFootball vs. Futbol, the ad reads—beside a couple soccer balls and a football arranged in a phallic fashion. With the ad, OkCupid's goal is to get people to redefine the "F" in DTF. The vendors selling the space for the billboards rejected the ads for fear of bad press for using a phallic image. Portlanders can expect to see the not-at-all-sexual ads up around Portland soon.