INDIAN EXPRESS - Apr 14 - Betterhalf.AI was launched by Pawan Gupta and Rahul Namdev in 2016. The app applies a six-level verification system adding Facebook profiles, personal email, phone number, work email and government ID. The idea was conceived by the duo while they were searching for their life partners on different matrimonial and dating sites. Pawan, who is CEO, claims the platform currently is used by ~1k users on a daily basis and is growing at 100% week on week, with majority from the age group of 25-35 years. Users answers 16 personality questions, which are used to find suitable matches. As they interact with users, their matches improve over time.