REFINERY29 - Apr 11 - When Whitney started Bumble in 2014 she noticed a gender imbalance in the dating world that she wanted to help solve. What began as her own small way of tackling inequity has turned into her life's mission: empowering women to make the first move in all areas of their lives. When women fight for a higher salary, they can often feel guilty. When men fight for more pay, they feel empowered. Bumble instituted a semi-annual review that includes a mandatory open discussion about salary. Pay is, of course, just a part of the equation that keeps women back in the working world. The other part is opportunity, especially for mothers. Bumble developed a culture that flexes to allow kids to work alongside parents when needed.