BUSINESS INSIDER - May 12 - At the beginning of May, Facebook announced it was launching a dating product. It drew a lot of attention from other leaders in the industry, including the CEO of Happn, Didier Rappaport, who said the announcement was just "trying to distract" from the recent data scandal. According to Ashley Madison's CTO Ruben Buell, if Facebook is sticking with its traditional methods of making money, it will be pushing an ad based model so users are essentially the product. This, Buell said, may conjure up some concerns from users. In general, people are getting more savvy about how much of their information on Facebook is publicly available to view. So Buell said this may be a challenge for Facebook going forward.