FINANCE YAHOO - June 7 - If anyone understands the nuances of the competitive online dating market, it's certainly Mandy Ginsberg, who became CEO of Match Group in January after running Match Group North America for two and a half years. Match Group controls 45 businesses, including Match.com, Tinder, OkCupid, and POF. Tinder remains the portfolio's breakout property. But despite Tinder's success, Ginsberg suggests the app still has some growing up to do. Tinder began rolling out new features like Tinder Places, which lets users find potential connections based on the places they go to, and Tinder Loops which is another way for users to express themselves. "Tinder can be more one-dimensional. It is a swiping machine and the experience is a little bit superficial. So we're trying to create a much more robust experience. In two years, Tinder is not going to be just about matching - it's going to also be about how we give people a better sense of who that person is. So when you go out on a date with someone, there's going to be a higher chance of chemistry", said Mandy.