WIRED - July 10 - Kelly Rakowski started an Instagram account called Personals where people can post their dating ads. She has 35K followers now. She wanted to create a way for people to find each other through their phones without the frustrations of dating apps. "You have to be present to write these ads," she says. "You're not just throwing up your selfie. It's a friendly environment; it feels healthier than Tinder." And now, she wants to an app. The Personals app will focus on the things people say and the ways others connect to them. The Personals' Kickstarter is about to reach its $40k goal so Rakowski will be able to turn the ads into a fully-functioning platform.