SEEKING ALPHA - July 10 - June has been a busy month for Match Group. The company announced that it had acquired a controlling stake in Hinge, and also introduced several new features for Tinder, with several more currently in the works. Tinder Picks is a new feature available exclusively for Tinder Gold subscribers. Picks, which mimics rival app Coffee Meets Bagel, presents users with four profiles daily based on factors such as education, interests, and swipe history. Loops feature, which it had previously tested in Canada and Sweden, allows users to post two-second, looping videos to their profiles in lieu of a static photograph. The company is testing a "Places" feature, which allows users to see potential matches who frequent similar bars, shops, and other locations. In Q1 '18, Tinder added 368K subscribers and delivered its best average revenue per user (ARPU) growth in two years. According to Match CFO Gary Swindler, Tinder's ARPU in Q1 grew 37% year-over-year. The company's ARPU as a whole reached $0.58 in Q1 - well above the $0.53 that it achieved in 2017. With such fantastic economics and a sticky user base, Match Group is significantly undervalued as a company. Yet, shares remain depressed amid negative sentiment surrounding Facebook's entry into online dating.