BBC - May 25 - AshleyMadison attempts to raise $200M in an IPO in London - which would value it at ~$1B. This isn't the first time Avid Life Media, Ashley Madison's parent company, have sought an IPO. In 2011, the company attempted to list in Toronto, but was forced to withdraw its offering. European investors might be willing to overlook a few things if the top line figures look good. But some potential investors have questioned the firm's numbers, after former staff and users have complained of a plethora of fake profiles on the site. The company admits many people sign up and never actually do anything. And of course, there is the competition. Gleeden, a French infidelity service that launched in 2009, says it has 2.6M members, primarily in Europe. Manuel Montevidoni, the CFO of Gleeden said: "I don't understand why Ashley Madison is looking for financing." But he supports Ashley Madison's efforts, mostly because it brings public awareness to the ubiquity of infidelity.