THE FASHION LAW - Oct 3 - Imagine that during your therapy session you tell your therapist about a new dating app that you have in the works. Despite asking Joanne Richards, the therapist, not to tell anyone about the idea, she does. She tells her friend, Lori Cheek, who launches Cheekd. This is what Alfred Pirri claims happened to him. He filed a multi-million dollar lawsuit in federal court in New York last month against Lori Cheek for fraud, trade secret misappropriation, unjust enrichment, and conversion. As Pirri alleges, Richards informed him that she had told a friend about his idea for an app, but she assured him that Cheek was "not going to do anything with the idea". In addition to suing Cheek, Pirri names Richards in his suit, alleging that she breached her fiduciary duty. Pirri has asked the court to invalidate Cheek's patent, and to order the defendants to discontinue use of the Cheekd site and app. Pirri has also asked to disgorge all of the defendants' profits resulting from their use of his idea and to pay $1M in damages.