MARKETPLACE - Aug 19 - Noel Biderman is the president a company called
Avid Life Media, which runs a bunch of niche dating sites. There's
CougarLife.com for older women and younger men, HotorNot.com and
AshleyMadison, a dating site for married people for which Noel has
gotten a lot of attention. Noel buys traditional ads where he can. But
of course, a lot of big media companies won't take ads from Ashley
Madison. His response? Fine. He goes to plan B -- decrying them in the
press for being unreasonable. Avid Life pulled down $30M in revenue last
year. Introducing cheaters to each other online has afforded Noel a
pretty comfortable life. Noel does tend to defend his business with
various theories and arguments about the future of matrimony and where
we're headed as a society. But in the end, he says it really is all
about the money. There's no way he'd be doing this otherwise. FULL ARTICLE @ MARKETPLACE
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