DIGIDAY - Aug 16 - This week, gay hookup app Grindr launched a digital magazine called Into, which had been in pilot mode since March. Grindr hopes its new publishing arm can win over big brands that are otherwise pretty nervous about their ads appearing next to sexual content. Grindr hired seven full-time editorial people to create content for Into. Former Out magazine editor Zach Stafford is the new website's editor-in-chief. The content aims to attract millennials, the elusive demographic that advertisers are most thirsty to reach. Among Grindr's users in the U.S., 64% are under 34.