Online Personals Watch: News on the Dating Industry and Business

Profile Verification Comes To Lovestruck.com

PR WEB – Jan 19 – Online dating site Lovestruck.com announced its new profile verification service, being offered for free to its UK, Hong Kong and Singapore members. The process will allow Lovestruck to cross-check a member’s profile against various public Social IDs, such as LinkedIn, Facebook and Twitter. Members who successfully pass their verification will receive a "Verified" badge on their profile in addition to Social ID badges showing which networks have been used to verify their identity. Managing Director Brett Harding believes verification will lead to a "more open level of communication with potential matches" and thus provide more and better dates.

See full article at PR Web

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Data Matches Daters

MARKETING WEEK - Aug 17 - As the internet dating market continues to grow, dating sites are employing increasingly sophisticated data analysis techniques to find the perfect partner for their users. OKCupid believes there's no such thing as one algorithm that works for everybody, putting its emphasis instead on a set of predictive questions. Plentyoffish claims it was the first dating site to introduce behavioral matchmaking. Markus Frind, CEO of Plentyoffish, explains: “We look at what you say when you complete your profile but, more importantly, we also look at what you do on the site.”Sometimes the elements that people are not looking for in a date turn out to be their partners’ most endearing features. This is why Mysinglefriend puts the onus on users to find matches on the site themselves. Lovestruck has two types of algorithm. When users first join the site, they will be matched with potential partners using Lovestruck’s in-house algorithm based on interests, what they are looking for, age, location and so on. But when they start to use the site, that data is overridden by an IntroAnalytics matching algorithm which learns from the user’s behaviour.

by Maeve Hosea
See full article at Marketing Week

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Lovestruck.com Shortlisted for Finals of National Business Awards

PR WEB - Aug 4 - Lovestruck.com is a finalist in the ‘Small Online Business of the Year’ category at the National Business Awards 2011. London dating service Lovestruck and the other 149 finalists, which include Debenhams, JD Wetherspoon, moneysupermarket.com, BSKyB and Majestic Wine, will now prepare to present to an independent, expert judging panel at the London headquarters offices of Coutts & Co. Winners will be honoured at the National Business Awards gala dinner at the Grosvenor House Hotel, London, Tuesday 8th November.

See full article at PR Web

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Lovestruck.com Offers Free Issues of Time Out

BENZINGA - June 12 - Lovestruck's singles can enjoy up to 12 months of Time Out magazine for free with a Lovestruck.com subscription. From comedy nights, hidden galleries, classic clubs and the latest bars, to film houses, hip theatres and pop-up cinemas, the iconic Time Out publication will provide Lovestruck's members with a smorgasbord of inspiring, romantic and culturally stimulating date ideas.

See full article at Benzinga

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Lovestruck.com Partners With IntroAnalytics.com

PRESS RELEASE - July 8 - Lovestruck.com, the urban dating site for professionals in London and other major world cities, has signed up with IntroAnalytics.com, the behavioural matching and personalisation technology company. FULL ARTICLE @ PR NEWSWIRE UK

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Google Patents, AdMob And Geo-targeted Mobile Advertising

GOMO NEWS - May 6 - AdMob, probably the biggest mobile advertising network in the world, has announced a test run of geo-targeted advertising with a location-aware dating site in the UK Lovestruck.com. At the start of March Google had successfully nabbed a patent for the use of location information in mobile advertising. Google is currently attempting to buy AdMob lock, stock and barrel, and make it a wholly-owned subsidiary. The FTC feels that combining Google AdWords with AdMob would create a mobile advertising force so large it would damage competitiveness. This trial will cover every part of the Google patent. It will use the real-time location of the mobile owner to allow Lovestruck.com to target its ads at users based on where they are. The trial won’t be running across the entire AdMob network, only on iPhone and iPod Touch handsets in London. Mobile browsers and applications that host advertisements from AdMob in London will display banner ads that direct people towards Lovestruck.com. FULL ARTICLE @ GOMO NEWS

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Lovestruck.com Gets An iPhone App

SHINY SHINY - Feb 15 - LoveStruck is a dating site that specialises in hooking up single professionals who work near to each other. Subscription to the full Lovestruck dating service is £24.95 a month. The new iPhone app is free to anyone who has subscribed. Pending approval on the Apple store, the Lovestruck app will be out in a week. Apps for Android and other platforms are on the way too. FULL ARTICLE @ SHINY SHINY

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Internet Dating Industry Weekly News Feb 9th, 2010

This is the news for January 20th through February 1st, 2010. Please follow this link to enjoy the high-resolution version. Here is the news we covered:

• Real Simple Magazing ranks top dating sites
• Avid Life Media pushing for an IPO
• Match.com launches MatchAffinity
• iovation shows strong sucess in 2009
• 2010 iDate Awards results

Lovestruck.com Goes Mobile With Fetch Media

PRESS RELEASE - Jan 19 - Lovestruck.com have appointed full-service mobile media agency Fetch Media to manage their mobile media strategy and advertising campaigns. Lovestruck.com matches daters whose offices are located close to each other in order to cater for coffee, lunch or after-work rendezvous. FULL ARTICLE @ PR WIRE

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Lovestruck Raises £285,000

PR WEB - Jan 10 - London dating site Lovestruck.com has raised £285,000 in Series A funding. Lovestruck.com matches single professionals to others who work close by for coffee, lunch or after-work drinks. FULL ARTICLE @ PR WEB