HERALD LIVE - June 1 - The League is an exclusive club. Its tagline is "Date. Intelligently". An online dating app for the well-educated, ambitious and generally high paid. The brainchild of Amanda Bradford, a 32-year-old self-confessed nerd, the elite dating app has been active in the US since 2015 and has just launched in the UK. New members are judged on a number of different criteria - where they work, professional title, LinkedIn connections and Facebook friends. The world of elite dating apps is growing and becoming increasingly competitive. There's Raya, Beautiful People and Luxy.
by Marie-Cliare Chappett
See full article at Herald Live
MARIE CLAIRE - Feb 20 - Dubbed "Tinder without the poor people", the Luxy app filters users based on affluence and attractiveness. Luxy is part of the growing trend for wealth- and looks-assessed dating apps such as The League and the UK's Inner Circle. To join the Luxy, users are asked to disclose income (at least $200K), along with tax returns for proof. If they're poor but super-hot, they're welcome too.
The full article was originally published at Yahoo Lifestyle AU, but is no longer available.
THE GUARDIAN - Jan 3 - The League dating app heavily vets members, claims that only 20-25% of those who apply are allowed in, and has ~75K people on its waiting list. It launched in America last year and is now coming to the UK. Applicants must provide access to their profiles on LinkedIn. One selective dating app already operating in the UK is The Inner Circle, which has 22K members and ~24K on the waiting list. The app will launch in the US this year. Luxy dating app bills itself as "Tinder without the poor people". To be accepted, users must be either rich or beautiful.
PR NEWSWIRE - Aug 5 - Luxy, a dating app for the rich and beautiful, rejected 40K people for not being rich or attractive enough. 50% of new applicants are refused by existing members with the Vouch feature. ~20% are rejected by Luxy staff. Only income verified members can access the App.
DAILYCALLER - May 7 - Hidden Hills, home to the Kardashians, Denise Richards, Jennifer Lopez, LeAnn Rimes and Britney Spears, is offered $3.45M to change its name to "Luxy". Luxy dating app explains that it is "literally trying to put itself on the map." The app describes itself as "Tinder minus the poor people."
PR NEWSWIRE - Mar 23 - Luxy, a controversial dating app for millionaires, now allows its members to reject new members if they think they are ugly and poor. This new feature is called Vouch which is a filter that allows members to screen applicants based on their appearances as well as their financial status. 20% of new members has been rejected so far.
CBS GLOBAL - Mar 5 - Luxy, a new dating app is requiring its users to have at least a six-figure salary. “It works a lot like Tinder, except this is Tinder minus the poor people,” said Darren Shuster, spokesperson for Luxy. In order to join, men must make at least $250K a year (which must be verified with tax records), and women have to be attractive.
NY TIMES - Oct 17 - In recent weeks, two new mobile dating apps have been launched. One, called Meld, is marketed to black professionals seeking meaningful long-term relationships; the other, Luxy, invites wealthy individuals to find someone with whom to share their high-end lifestyles. Luxy is a mobile-based app by the same people who thought up MillionaireMatch.com. Luxy’s launch, however, provoked a lot of backlash. The news release called the service “Tinder minus the poor people.” Meld elicited some skepticism as well. At Ebony, Kirsten Magwood asks whether separating black people from a larger pool of singles is necessary: “Is racially based dating a dated concept in 2014?”
MOTHERBOARD - Sep 29 - Luxy is a new app that works just like Tinder but the app allows users to weed out the poor and unattractive. The average income of male users on Luxy is over $200k and those who are unable to keep up financially are immediately removed.
PR WEB - Aug 13 - The social dating app created exclusively for wealthy men and women looking for a serious, long–term relationships, was designed by a famous designer and creates a mobile dating experience based on favorite luxury style brands. With VIP clientele of successful CEOs and celebrities, LUXY is focusing on a smaller, more exclusive database.