BLOOMBERG - Apr 17 - The League connects educated, affluent millennials. The app initially targeted Bay Area singles, and has now 300k active users and a 500k-person waitlist. The app has expanded into Pittsburgh, Tampa, and Orlando. The League has no shortage of competitors. Luxy bills itself as the No. 1 dating app for millionaires. Raya calls itself a "private, membership based community." Sparkology describes itself as a "curated dating experience for young professionals" and accepts members only by invitation or referral. More Americans are seeking spouses with similar levels of schooling, a pattern known as assortative mating. Couples in which both members had at least a four-year degree made up 14.7% of all married people in the U.S. in 2015, up from 1.9% in 1960, when far fewer women attended universities.
by Jeanna Smialek
See full article at Bloomberg Businessweek