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PRESS RELEASE -- July 17 -- Pre-date agreements have become more
commonplace in recent years. While not legally binding documents, these
agreements do put in writing the expectations people have of the other
person going into the date, during the date and in the aftermath. Paul
A. Falzone, CEO of The Right One and Together Dating said: "A pre-date
contract acts like a checklist for yourself to make sure you’re in a
good place to begin a relationship.” Things in the agreement include: punctuality, attire, terms of
discussion, physical contact, alcoholic intake, paying the bill, honest
post date feedback. FULL ARTICLE @ PR LOG
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OPW -- July 7 -- The Wisconsin Department of Justice filed a lawsuit against Great Expectations (GE) alleging that the Milwaukee-area branch of the national dating service engaged in “deceptive and illegal sales practices,” according to the Chicago Tribune. The Wisconsin DoJ suit specifically accuses the GE office of distorting its fees, embellishing its number of member marriages and defying the state’s no-call policy, according to the Tribune.
The Right One and Together Dating are competitors to GE and CEO Paul Falzone and owner Brad Megahan wrote in a June 25 memo “The Right One/Together Dating has always and will always conduct its business in an ethical manner.” Falzone and Megahan referenced the GE lawsuit: “Also mentioned in the investigation were high pressure sales tactics, such as holding onto a perspective member’s driver’s license and credit cards to prolong interview. We will not tolerate these practices at The Right One and Together Dating.” The pair went on to instruct all employees to review The Right One/Together Dating training curriculum, which details the organization’s ethics policies and proper business guidelines. They also reminded staff never to quote membership statistics, due to the constantly changing makeup of the company’s clientele.
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PRESS RELEASE -- June 23 -- The new Chicago office is The Right One’s
fifth office operating in Illinois, with other locations in Downers
Grove, Rockford, Normal and Schaumburg. In the fourth quarter of 2008,
The Right One and Together Dating showed an 18% increase in new
memberships over 2007. Concurrently, the company has opened five new
locations and has plans to open four more locations in the near future
and the hiring will continue. FULL ARTICLE @ PR-INSIDE
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PR WEB -- June 4 -- At the end of last year, from October through December--the very height of the recession -- The Right One and Together Dating experienced an 18% increase in new memberships from the same time period the year before. On top of that, during the last six months, The Right One and Together Dating have opened new locations in Harrisburg, Pennsylvania, Chicago and Schaumburg, Illinois and Austin and San Antonio, Texas. FULL ARTICLE @ PR WEB
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COURIER POST ONLINE -- May 26 -- There are about 93m single people in the U.S, according to the U.S. Census Bureau but only three million use online dating services. And then there are countless others who turn to professional matchmaking companies. The Right One prides itself on an effective approach that results in a match nationally every 17 minutes and a wedding per day. It's Just Lunch International, doesn't release statistics but the company's president, Irene LaCota, points to its continued expansion in and outside the country as solid proof that its program for the last 18 years indeed works. Both companies agree that the majority of their clients are in their 30s, 40s and 50s, and come from all walks of life. The Right One declined to disclose pricing of its packages, and It's Just Lunch International said its lowest-tier package starts at $1,000. There are many singles that avoid online dating services because they don't want to sacrifice their privacy. FULL ARTICLE COURIER @ POST ONLINE
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MIAMI HERALD -- May 2 -- In March, Ashley Madison claimed annual revenue in the tens of millions of dollars and 3.3m users worldwide. South Florida was its sixth-largest market (177k users), behind New York and Los Angeles. The Gender breakdown is 70-30 men-women; 60-40 in South Florida. Americans spent $957m on dating sites in 2008; in 2013, Forrester projects $1.5 billion. February data from Compete show that Adultfriendfinder and Fling logged 37.9m unique visitors, more than the next 12 dating sites combined. Sites like these and Ashley Madison have one big advantage over the competition: ''Their target audience is going to be on the site forever,'' says Mark Brooks, an Internet dating industry consultant. "The typical dating services are victims of their own success. After three months, people bail -- they sign off because they've met someone, or they skip over to another dating site. The people at Ashley Madison have already demonstrated they're not going to be committing any time soon, and they keep on cycling back around. It's a wonderful cash machine.'' ''Sneaky or deceptive is not my cup of tea,'' said Paul Falzone, founder of TheRightOne, and a professional matchmaker for 30 years. "These guys are totally the opposite of what we're about . . . Do you want to spend your life with someone you're compatible with, that you enjoy, or do you want to live a lie?'' FULL ARTICLE @ MIAMI HERALD
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WITTY BITCH -- Apr 18 -- Ah, spring. The newly bloomed
flowers, the trees, the lawns of green – and when the fire awakens in all of us
after a long winter and begin the annual tradition of man-hunting. With rising
hemlines and chirping birds, mating season launches into full swing for both
men and women. Witty Bitch has composed a simple list of ways to catch a mate
during this season of love, as well as how not to mess it up. From things like
shaving your legs after winter hibernation to simply smiling when you see
someone who catches your interest, and minding your manners on a first date.
She even references words of wisdom from Paul A. Falzone, author of ‘A Singles
Guide to Finding the Right One’ and CEO of The Right One and Together Dating,
says, “It’s not 100% necessary to stay off the Big Three. After all, a first
date is where you do find out a little more about your date.” FULL ARTICLE @ WITTY BITCH BLOG
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PRESS RELEASE -- Apr 18 -- According to Paul A. Falzone, CEO
of The Right One and Together Dating, there is no best way to find love. It’s
all a matter of personal preference for the person doing the looking. Falzone
states, “Comfort level really is the deciding factor for most people when it
comes to choosing online dating or traditional matchmaking services.” Where
some people prefer the ability to browse through hundreds of profiles at their
leisure, others are more comfortable having someone else find the right person
for them. It’s up to each person to decide which is right for them. FULL ARTICLE @ THE RIGHT ONE PR
PRESS RELEASE -- Apr 15 -- All the new technologies available to help
singles meet have also made it easier to break up. Advice from Paul A.
Falzone, CEO of The Right One and Together
Dating to end things amiably:
- Stay away from “it’s not you, it’s me” and other clichés
- Avoid e-mail and text
- Do not say you will call or stay in touch if you will not.
FULL ARTICLE @ PR-INSIDE
Mark Brooks: The very fact that breaking up is easier, is another reason the idating industry is doing well. More member cycles. (Full Disclosure: TRO/TD is a client of Courtland Brooks)
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TIMES UNION -- Apr 13 -- Although
we’re in the age of technology, phone conversations are a must, says Paul A. Falzone, CEO The Right One and Together Dating.
Hearing the other person’s voice on the phone allows you to process
more information. Not only are you listening to what they say, but how
they say it. FULL ARTICLE @ TIMES UNION
PRESS RELEASE -- International Dating Ventures, the holding company for The Right One and Together Dating, and the online dating sites LoveAccess.com and TogetherChristian.com, announced the availability of a co-brand dating solution for media
outlets such as a newspaper, radio or television station or show to
incorporate a dating service element into their website. 'The solution
provides media outlets with ‘dating out of a box' - which means the
media outlet provides the brand and marketing and International Dating
Ventures takes care of the rest,' explained Nelson Rodriguez, the company's CTO. FULL ARTICLE @ PR-INSIDE
MARKETING SHERPA -- Mar 4 -- Paul Falzone, CEO of International Dating
Ventures (IDV), purchased LoveAccess.com in 2008. He
planned to use the dating site to produce leads for a high-end
matchmaking company, The
Right One/TogetherDating. Falzone’s marketing team attracts online
subscribers for
LoveAccess.com and leads for The Right One/TogetherDating mostly through
affiliate/co-registration, paid search and SEO. “What’s important is to
identify if this user
qualifies for matchmaking,” says Terry Fitzpatrick, COO of IDV. The
team needs to know: Does the prospect live near one of the matchmaking
offices? Does the prospect earn enough to consider paying the $3,000
matchmaking fees? Is the prospect single? As a rule, the team won’t
email online dating subscribers about the
matchmaking services unless they have been in the database for 90 days.
“We give them 90 days just to find out … is online dating working?",
says Falzone. If it’s not, they’re asked if they would be
interested in matchmaking. The last step is a contact via phone. The
team generates ~15,000+ leads per month for the
telemarketing centers. Results: This year, 25% of gross revenue for
TRO/TD came from converting online
subscribers into offline matchmaking buyers. FULL ARTICLE @ MARKETING SHERPA
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OPW -- Mar 1 -- With more than a third of Americans over 50 being divorced, widowed, separated or perpetual bachelors, according to a 2006 statistics from the U.S. Census Bureau, seniors are increasingly flocking to online dating sites. Members 50 and over comprise 35% of WhileLabelDating.com's overall member database according to WLD's managing director Steve Pammenter. No more friend referrals or waiting on barstools in hopes of finding the on. “What’s happening now is quite unprecedented,” said Mark Brooks, a consultant and editor of Onlinepersonalswatch.com. “Experts are teaming up with dating sites for better understanding on how personalities are compatible.” For Paul Falzone, CEO of The Right One, PhD’s and psychologists lack the personality needed for this industry. “I want people working for me who love people and who really want to help them." According to Jupiter research, the dating industry made $889m in global net. By 2012, their analysts predict $1.9 billion. FULL ARTICLE @ OPW
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NY TIMES -- Feb 12 -- Online dating has had a following ever since dating sites popped up around '94, said Mark Brooks, editor of Online Personals Watch. The industry then started leveling off in Feb '05. "Now at a time when money is scarce or uncertain, they don't want to go through it alone," said Dr. Pepper Schwartz of Perfectmatch.com, which had a 51% increase in new members in the Q4 of '08 compared with '07. Speeddate.com's traffic is up 60%. "During recessions people stay at home more, they don't want to pay and go to bars. They're going online to meet each other," said Markus Frind, the CEO of Plentyoffish, a free site, where visits have increased 77% from Dec '07 to Dec '08, and 32% over the last three months. While "marriage" and "children" were always popular key words, Mr. Frind said, during this period last year Plentyoffish.com users mentioned the word "job" in their profiles 5.5% of the time. This year, that number has risen to 7.7%. On BlackPeopleMeet, the percentage of people listing "job" as a criterion when asked 'What are you looking for in a partner?' increased 18% from Jan '08 to Jan '09. Offline romance specialists say they are also seeing a spike in business. From Oct through Dec'08, new membership at The Right One/Together Dating, a dating service with 60 locations across the country, increased ~18% compared with the same period the previous year. The price of membership starts at $1,000. "People are putting down deposits rather than paying in full, which is fine," said CEO, Paul Falzone. FULL ARTICLE @ NY TIMES
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BUSINESS WATCH -- Feb 8 -- ~44% (~110 million) of the population is
single. With numbers like that, dating again should be easy, but
successful dating requires some preparation. Dating Coach, Kira Sabin,
says discovering your single self means being emotionally and mentally
ready to date. While pressure from family and friends might make you
feel like you should be dating, it's important to want that for
yourself. Another aspect of being newly single, says Paul Falzone, CEO
and founder of The Right One, is "feeling emotionally and physically
positive about yourself. With dozens of online dating sites, there's no
shortage of profiles. However, both experts feel that off-line dating
has more to offer, with Sabin noting, "60% of people meet through
friends." FULL ARTICLE @ BUSINESS WATCH (page 21)
Mark Brooks: One of the reasons dating sites serve singles better than social networks is that when someone joins a dating service, they are clearly indicating that they are not only single, but single and available and motivated. Off-line dating/matchmaking services offer more service and charge a lot more. ~10% of internet daters would pay significantly more then $30 a month for a more all-encompassing service. That's matchmakers sweet spot. How is your dating service helping these higher echelon singles? (Full Disclosure: TRO is a client of Courtland Brooks)
SW TIMES -- Dec 29 -- Traditional dating is almost a thing of the past. But there is a lot to be said for
meeting a person face to face. Most experts claim that while the online sites may be good for
meeting people, it can't compare to actually meeting someone in person. "The
anonymity of many online dating sites may provide a slew of impersonal
introductions, but what happens when you get to the next step ...
meeting them in person?" asks Paul A. Falzone, CEO of The Right One and Together Dating. "The ways of meeting someone have
changed, but the rules of behavior have not." Matchmaking companies do a lot more screening before they match
someone. Some dating sites offer virtual dating, where each person creates an
avatar and go on a virtual play date online. FULL ARTICLE @ SW TIMES
PR INSIDE -- Dec 23 -- Together Christian is doing well in spite of the downer economy. Together Christian is an online dating service that caters to clients who are Christian and seeking the same. Together Christian operates under The Right One and Together Dating service. FULL ARTICLE @ PR INSIDE
BLOG TALK RADIO -- Dec 19 -- The Real Cougar Woman Radio was coined by Linda Franklin who has a website, RealCougarWoman.com. Linda focuses on real concerns of today's Cougar Woman – wellness, beauty and relationships. Linda and her co-host Bonnie D. Graham interviewed Paul Falzone, CEO and founder of The Right One and Together Dating and Mark Brooks, the online dating guru. Paul believes that people want to go back to face to face and there is a trend moving away from online. TRO/TD made an acquisition of a Love Access which will be changed to eLove.com in the very near future. " Right now we are converting a lot of online people to the offline centers and giving them a lot more service and it's proving to be ideal", said Paul. FULL INTERVIEW @ OPW
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