PRWEB - Jan 11 - According to the recent Consumer Reports (CR) survey, 44% of survey respondents who tried online dating said the experience led to a serious long-term relationship or marriage. CR surveyed ~115k people. They were also asked to rate sites and apps based on overall satisfaction. OkCupid, Tinder and Grindr received marginally higher ratings than paid sites. Here is the rating result.
As you can see people are highly frustrated. They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in CR ratings.
WASHINGTON POST - Jan 9 - Jolliff, 29, has been blind since birth due to what's known as Leber Congenital Amaurosis. She can distinguish lights from darks, and her seeing-eye dog helps her navigate the world. Yet her dog can't help her swipe right or left on Tinder. So she seeks romance elsewhere. Last fall, Jolliff signed up for eHarmony and OkCupid. "I want the 'deeper' connection. I like being able to see how much effort a guy is willing to put into crafting his profile." Both Tinder and Coffee Meets Bagel, two popular dating apps, have done little to accommodate the blind or visually impaired community. Tinder's VP of global communications branding, Rosette Pambakian, declined to comment, saying she didn't think it "makes sense" to include Tinder in a story about visually impaired daters. Dawoon Kang, COO of Coffee Meets Bagel, said she hadn't given blind or visual impairments much consideration. But she's open to it.
Mark Brooks: This Washington Post reporter appears to have not appreciated Tinder's refusal to comment. Granted, its not the easiest question to handle. This is where the help of a trusted intermediary can come in handy. When I handle press calls for my clients I act as an analyst, and am quoted as such. The press trust me to guide them to the right spokespeople, and to guide them on the 'fit' of their subject matter. Please see CourtlandBrooks.com.
MASHABLE - Jan 9 - It's been 10 years since the first iPhone was revealed to the public on Jan. 7, 2007. The launch of Grindr in 2009 and Tinder in 2012 brought location-based dating mainstream. Swiping is now entirely synonymous with mobile dating; and, according to Tinder's co-founder Jonathan Badeen, it's all because of the iPhone. Jack Knowles, founder of dating app Temptr, says that prior to the iPhone's launch, online dating was considered shameful, because it was not yet mainstream. 2016 statistics revealed that 1 in 3 18-to-24-year-olds report having used online dating; triple the number of young adults using online dating two years previous.
Mark Brooks: The shift to mobile is a media shift that was long overdue. The writing was on the wall back in 2006. But the apps sucked, the infrastructure sucked, early apps had to deal with 100+ different phones on so many carrier platforms that were unduly complicated. This was the great opportunity that Apple saw, and conquered, and Google copied. The big question for the dating industry now is, what's next. Just what media shift might happen next? I'm watching my 7-8 year old kids for signs of what they're drawn to. I think we'll see AR/VR and wearables rise to revolutionize our industry once more, in about ten years.
CNBC.COM - Jan 6 - Tinder users now swipe 1.4B times a day across 196 countries. The idea of swiping occurred to Jonathan Badeen, Tinder's Chief Strategy Officer and co-founder in the bathroom. "From the beginning, I had a nagging desire to gamify it," he says. The eureka moment for Badeen came when he got out of a hot shower after forgetting to turn on the bathroom fan. "When I stepped out, the room was foggy. I wiped the mirror clean, but within a minute it was fogging up again. I wiped it clean a second time, only this time, I wiped in the opposite direction." Bedeen went into the office and told the team to starting building the swipe functionality.
MASHABLE - Jan 6 - At the Consumer Entertainment Show (CES) on Thursday, Tinder "launched" Tinder VR, a "multiuser VR" experience that is actually just two people wearing a big headset and having a face-to-face conversation.
TECH CRUNCH - Jan 3 - Now that Bumble is just about two years ago, we can start looking back and comparing it to where Tinder was at its two year birthday. Back in 2014 Tinder was expanding beyond college campuses and set on becoming dating app for all. Two years in the company was seeing a billion swipes a day, and matching ~12M people a day. On average, active users were spending ~90 minutes per day in the app. Bumble, on the other hand, reported that just 18 months after inception users were spending ~100 minutes a day in the app. And two years after launching, the company is matching ~4M people a day and seeing ~220M swipes per day. Swipe-based dating apps are much more common than they were two years ago. There is much more competition, and when Tinder was young it was one of the only app-based dating platforms in the space.
THE MOTLEY FOOL - Jan 3 - Since 2011, the online dating market has grown ~42%, according to Match. In 2011, there were 360M singles online looking for a partner, and at that point, Match had a monthly active user count of 8M, representing ~2% of the market. In 2016, Match has a monthly active user count of 59M and the number of single people online looking for partners has grown to 511M. That gives Match a hand in 11.5% of the online dating market. In the next four years, Match expects the number of single people online to grow another 31%.
The company expects to see big growth in India, Russia, Eastern Europe, South Korea, and Japan. India tops that list with an estimated 197M singles. Tinder recorded 400% growth in India last year. Tinder accounts for 27% of Match Group's total paid member base. During Q3, Tinder accounted for ~66% of the company's total paid member additions by bringing onboard 93k paid members.
by Harsh Chauhan
See full article at The Motley Fool
DAILYMAIL.CO.UK - Jan 2 - Tinder users express frustration as they discover all their potential dates have disappeared. Tinder experienced a similar glitch in March 2016, with thousands of users reporting their matches were gone. The issue was quickly fixed.
by Lauren Ingram
See full article at DailyMail.co.uk
MIRROR.CO.UK - Dec 31 - Police have linked ~500 crimes to the use of dating apps Tinder and Grindr in the past 5 years, including murder, rape and child abuse. Almost a third of these were sexual offences.
TECH CRUNCH - Dec 27 - The app ecosystem is strong and growing. By 2020, App Store consumer spend is supposed to exceed $100B (App Annie). Mobile now represents 65% of digital media time; 86% of this time on phones is spent in apps (AdWeek).
Q: How did you start Tinder?
A: With Tinder, we fundamentally solved a basic human need that had been ignored. Dating apps specifically had a stigma, and were focused exclusively on paid acquisition which didn't really create the same community an organic user base provides.
Q: How'd you get the right users, organically?
A: We went after the hardest users; users that seem like they don't have a need for the product. These can either be your worst critics or your greatest evangelists. For us, that was college students.
Q: How about paid ads?
A: Paid ads can be worth it, but your ads have to be subtle, unintrusive and organic: Your eyes are trained to ignore banner ads. They feel impersonal and coercive. Nobody likes to be forced to do anything.
Final lesson from the Q&A with Justin, was just how important retention is. "No amount of growth can replace solid retention. You're shooting yourself in the foot if you're focusing too much on growth when you should be focusing on product."
KNOWTECHIE - Dec 20 - A new survey conducted by www.bidvine.com asked 2k British social media and online dating users just how up-to-date their profile pictures were, with surprising results. Dating sites seemed to be the least up-to-date when it came to profile pictures, with POF users keeping the same profile picture for 3.2 years and Match.com users on average waiting 4 years to change their picture.
11% of those polled admitted that the pictures used for their online profiles were taken more than 10 years ago.
THE MOTLEY FOOL - Dec 19 - Match Group CEO, Gregg Blatt, described Tinder as a "rocket." Tinder is now the top grossing "lifestyle" app in 99 countries with~1.5M paid members. Match has made it clear that they are relying on Tinder. Tinder's home US market still has plenty of room to expand. At the time of Match.com's IPO it was stated that Tinder had 50M users. Currently only 3% of these users are paid members, but with paid member count growth rates of 26% in Q3 for the domestic market and 46% internationally, there is plenty of opportunity to monetize the user base. International expansion is high on the agenda for Tinder with the online dating market in Europe and China alone expected to be worth a combined $2.4B by 2021.
by Sarah Priestley
See full article at Madison.com
MACWORLD - Dec 14 - Tinder has just released a tvOS app so users can swipe right and swipe left on potential dates in front of an audience. However, if they want to send messages or edit their profile, they still need to go to the Tinder app.
UK.BUSINESS INSIDER - Dec 9 - It's the second time Rad has stepped down from the top job at the company he cofounded four years ago, but he's not going away. The Tinder CEO position will be filled long-term by Greg Blatt, who is also the CEO of Match Group. Rad will remain the online dating company's chairman and help to guide strategy. He will also lead a new entity within Match, called "Swipe Ventures," which will be focused on buying companies to help Tinder.
SEEKING ALPHA - Dec 7 - Match Group is known to favor acquisitions to counter competition. Since January 2009, it has invested ~$1.3B to acquire 25 brands for its dating portfolio. Match Group went public a year ago and is worth ~$4B. Currently, its portfolio consists of 45 brands. Analysts are concerned over its dependence on Tinder. In Q3 2016 Match Group dating revenues jumped 22% to $287.5M, driven by strong contribution from Tinder, Pairs and PlentyOfFish. Average paid member count grew 33% to 5.5M, with strong contribution from Tinder, Meetic and PlentyOfFish. Average revenue per paying user declined 8% to $0.54 primarily due to the comparatively low revenue rates for Tinder and PlentyOfFish. Match Group expects revenue growth of 15% to 20% next year.
WALL STREET JOURNAL - Dec 6 - The new show is called "DTR," short for "define the relationship". The six-part series, hosted by journalist and "This American Life" music supervisor Jane Marie, covers various topics surrounding dating in the digital age, like how to best construct an online profile or the precarious transfer of nude photographs.
FAST COMPANY - Nov 15 - The latest Tinder update will feature a new, open-ended "gender" field on people's profiles. When identifying their gender, Tinder users can select from a long list of common non-binary gender identification terms or simply enter their own. Users will be able to determine whether or not to display their gender on their profiles or keep it private. The app will also include language aimed at educating users who may be unfamiliar with transgender issues.
HUFFINGTON POST - Nov 15 - On Monday night, users began reporting that they were experiencing issues logging in to the dating app. Those who could eventually access their profile, were then unable to see any matches or messages. The outage happened globally. Users just needed to wait and eventually their matches will return.
BUSINESS WORLD - Nov 9 - India has seen a strong organic growth and is among Tinder's top five growing markets and the largest in Asia. "We believe that the conservative Indian mind set is steadily shifting and it's only a matter of time before it adapts to Tinder's ideology. Before Tinder, women often felt overwhelmed using traditional dating sites because men could message anyone they wanted to - whether the woman was interested in connecting or not. With Tinder, users can only contact one another if they both mutually express interest in connecting," she said. Tinder in India has incredible potential. With ~160M smartphone users, India is one of the largest markets in the world. Indian youth are mobile-first global citizens.