SEEKING ALPHA - Match Group is focusing on reviving Tinder through new marketing efforts and feature additions. The company aims to improve user experience, increase monetization, and change negative perceptions associated with the app. Match Group is also seeing strong growth in European markets with its Hinge app and has introduced new subscription tiers to enhance monetization. The performance of Match Group's stock largely depends on the success of Tinder's growth. While the stock doesn't appear overpriced, it also doesn't present a bargain, leading to a neutral stance on the stock.
Match Group: a Tinder Turnaround Is Needed
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The Future of Dating Apps: Trends and Challenges for Startups
THE NEXT WEB - Alex Pasykov, CEO and founder of dating apps Hily and Taimi, discusses the challenges faced by startups in the dating app industry in 2023 and the importance of aligning product strategy with trends to build a sustainable business. While generative AI has limited applications in dating apps, it can be used to improve algorithms and provide efficient customer support. Pasykov highlights the trend of greater segmentation and personalization in dating apps, with apps catering to specific audiences and dating interests. However, extremely niche apps may struggle to raise funding due to a limited user base. Pasykov emphasizes the need for dating apps to focus on shortening the time between initial interest and in-person meetings. Niche apps that excel in serving specific audiences can set the standard for service quality and accelerate business growth. By understanding the complexities of online dating and adapting to evolving user preferences, dating apps can increase their chances of success.
by Alex Pasykov
See full article at The Next Web
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Badoo Launches 'Family-Approved' Features Allowing Loved Ones to Help Construct Dating Profiles
METRO.CO.UK - Dating app Badoo has introduced its 'Family-Approved' features, allowing users' family members to help construct their dating profiles. According to Badoo's research, 71% of users struggle to present themselves on dating apps, and 44% find profile building embarrassing. The new features include a 'family-approved' badge and the option to add a video clip featuring a family member endorsing the user. Prompt questions also allow family members to share what they would say about the user to potential matches. Badoo's research found that users have the most confidence in their siblings and parents/guardians to provide positive feedback on their profiles.
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28% of Consumers Look for Love on Dating Apps in Early 2023
PYMNTS - Spring and summer are prime dating seasons, and like other human behaviors, the pandemic has increased consumer reliance on digital tools to find that special someone. According to the PYMNTS study "ConnectedEconomy™ Monthly Report: The Love and Social Media Edition", 28% of US consumers, or ~73M people used dating apps in March. That's a 21% increase from the same month last year. 12% of men use dating apps and sites daily, versus 7.5% of women. Generation Z consumers and millennials also account for a disproportionate number of the consumers who use dating apps and sites. In total, 55% of Gen Z and 50% of millennials use some type of dating app or site. Dating apps were downloaded more than 60M times last year in the U.S., with Tinder, Bumble and Hinge representing 60% of those downloads in any given month, on average. Plenty of Fish, MeetMe, Tagged, Grindr, Badoo and Wink make up the tail end of the online dating market.
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Grindr CEO Highlights How AI Could Transform Online Dating Experience
THE STREET - George Arison, CEO of Grindr, believes that AI will revolutionize online dating. He sees AI playing a significant role in weeding out scammers, helping users write messages, and finding more compatible matches. Arison envisions expanding the dating pool beyond local connections to include national and international options for long-term partners. AI can also improve the product by identifying spammers earlier and creating distractions for them. Arison anticipates a future where AI acts as a wingman or assistant, guiding users through the dating world and enhancing their relationships. He sees AI as a game-changing technology similar to the impact of mobile devices and is excited about its potential.
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The Creators of Replika Unveil a New AI Dating App Called Blush
FAST COMPANY - The creators of the AI friendbot Replika have launched a new AI dating app called Blush. Blush is aimed at individuals who are using Replika for romantic and sexual relationships. Blush offers a variety of AI characters with different personalities and attributes, allowing users to chat and go on virtual "dates" with them.
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Hello Group Q1 Financial Results
PR NEWSWIRE -- Hello Group (MOMO) announced its unaudited financial results for the Q1 of 2023. Net revenues decreased by 10.5% YOY to RMB2,818.9M ($410.5 M) in the Q1 of 2023. Net income increased to RMB390.3M ($56.8M) in the Q1 of 2023. Monthly Active Users on Momo app were 106.5M in March 2023, compared to 110.9M in March 2022. MAU on Tantan were 19.5M in March 2023, compared to 25.6M in March 2022. For the Momo app total paying users was 7.8M for the Q1 of 2023, compared to 8.6M for the same period last year. Tantan had 1.6M paying users for the first quarter of 2023 compared to 2.4M from the year ago period.
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The Top Internet Dating Reporters in 2022, According to Online Personals Watch
OPW - Each year we take a look at which reporters have received the most coverage on Online Personals Watch. Here's our rankings for 2022.
1. Sarah Perez, Tech Crunch
2. Lauren Forristal, Tech Crunch
3. Anna Iovine, Mashable
4.-10. Natasha Lomas, Tech Crunch; Rachel Thompson, Mashable; Jessica Bursztynsky, Fast Company; Laura Forman, Wall Street Journal; Emma Hinchliffe, Fortune Magazine; Erin Carson, CNet; Sarah Mahoney, freelancer (Media Post)
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Bumble Launches Tipline to Enhance Safety and Combat Bad Behavior
BODY+SOUL - Bumble has partnered with Kodex to launch a tipline, allowing victims to report harmful individuals on the dating app. The initiative aims to provide a secure and easy way for victims to report bad behavior, with reported individuals potentially receiving warnings or having their profiles permanently removed. The partnership is being piloted in Australia with a focus on supporting victims of violence. Bumble's efforts align with its commitment to safety and promoting gender equality.
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