TECH CRUNCH – Sonder is a new social and dating app designed to feel more authentic and less like traditional swipe apps. It uses a deliberately slow, effort-heavy sign-up process to filter out low-intent users. Profiles are unstructured, more like creative mood boards than standard bios. The app focuses on real connections through both online matching and quirky in-person events. It uses light AI for match suggestions but avoids automation that removes human effort. Early traction is small but organic, with a growing community in London and no paid marketing.
