When Privacy Policies Don’t Match Reality: Lessons From the FTC’s OkCupid Settlement

Posted on May 22, 2026
Close-up of the Federal Trade Commission sign and emblem on a textured wall.

LEXOLOGY – The FTC settled with OkCupid over allegations that the dating app shared millions of user photos and personal data with AI company Clarifai in ways not disclosed in its privacy policy. According to the complaint, nearly three million user photos, along with demographic and location data, were shared even though Clarifai was not listed as a service provider or business partner.

Key takeaways for businesses:

  • Know what your privacy policy actually says
  • Ensure your practices align with your policy
  • Update policies as your business evolves
  • Formalize data-sharing arrangements

See full article at Lexology

Breeze Launches Group IRL Dates

Posted on May 22, 2026
Breeze Group dates

LINKEDIN – Breeze has launched Group Dates in London, marking the first time the platform has expanded beyond one-to-one dating. The format brings together up to eight singles at curated venues, with no in-app chatting before the event. The concept is built around a simple idea: people often show their real personalities more naturally in group settings.

See full article at LinkedIn

Met Through Friends Launches on the West Coast

Posted on May 22, 2026
Met Through Friends screenshot

LINKEDIN – Met Through Friends has expanded its Plus-One Parties to Los Angeles and San Francisco, bringing the company’s offline dating event format to five cities. The events focus on singles attending with friends instead of using app-based matching. The company said the expansion reflects growing interest in offline social events and alternatives to traditional dating apps.

See full article at LinkedIn

Tinder Hosts One of Its First Offline Dating Events With Pickleball Meetup

Posted on May 20, 2026
pickleball

BLOOMBERG – Tinder is expanding into offline social events as part of a broader redesign of the platform. The company recently launched live events in Los Angeles, including pickleball meetups, aimed at helping users connect in person. Tinder is also introducing group dating features and AI-powered updates as it shifts toward more interactive and real-world dating experiences.

See full article at Bloomberg

Hinge Expands “One More Hour” Initiative to France

Posted on May 20, 2026
Hinge One More Hour

HINGE – Hinge is expanding its “One More Hour” social initiative to France, funding local community groups and offline social events aimed at helping young adults connect in person. The programme supports clubs, meetups, and recurring social spaces, with Hinge allocating ~$150,000–$200,000 to French organisations as part of a wider $1.5M global fund. The expansion comes as 62% of Gen Z in France report experiencing loneliness, while 65% say they want more in-person connections. Hinge will also bring its “Assemble” community event series to Marseille later this month.

See full article at Hinge website

Seniors Increasingly Joining Dating Apps

Posted on May 18, 2026
Seniors Increasingly Joining Dating Apps

AXIOS – Older adults are becoming a growing demographic on dating apps, according to a UserTesting survey of Americans aged 65+. The survey found that 60% started using dating apps within the past three years, while 30% joined within the past year. Platforms including Match.com and OurTime are seeing increased usage from seniors seeking companionship and long-term relationships.

See full article at Axios

happn Launches First UK Outdoor Advertising Campaign in London

Posted on May 18, 2026
A red double-decker bus parked on the street, featuring an advertisement on the side that reads, 'You’ve already met your next Crush.'

LBBONLINE – happn has launched its first physical advertising campaign in the UK, running across London buses and Underground stations. The campaign focuses on the app’s location-based matching system, which connects users with people they have already crossed paths with in real life. The campaign spans 14 bus routes and 30 Tube escalator panels across busy commuter areas in London.

See full article at LittleBlackBook

Tinder Canada Launches Astrology-Themed Creator Campaign

Posted on May 18, 2026
Close-up of a smartphone displaying the Tinder Astrology feature, featuring a profile view of two users, with astrological insights highlighting their signs, Pisces and Cancer, and assessments of their compatibility.

NETINFLUENCER – Tinder Canada launched a spring campaign called “It Starts With a Sign” to promote its new Astrology Mode feature, which allows users to display zodiac signs and compatibility information on profiles. According to Tinder, the campaign generated ~770K influencer impressions and ~24K engagements across organic content. 

See full article at NetInfluencer