BLOOMBERG – Tinder is expanding into offline social events as part of a broader redesign of the platform. The company recently launched live events in Los Angeles, including pickleball meetups, aimed at helping users connect in person. Tinder is also introducing group dating features and AI-powered updates as it shifts toward more interactive and real-world dating experiences.
HINGE – Hinge is expanding its “One More Hour” social initiative to France, funding local community groups and offline social events aimed at helping young adults connect in person. The programme supports clubs, meetups, and recurring social spaces, with Hinge allocating ~$150,000–$200,000 to French organisations as part of a wider $1.5M global fund. The expansion comes as 62% of Gen Z in France report experiencing loneliness, while 65% say they want more in-person connections. Hinge will also bring its “Assemble” community event series to Marseille later this month.
AXIOS – Older adults are becoming a growing demographic on dating apps, according to a UserTesting survey of Americans aged 65+. The survey found that 60% started using dating apps within the past three years, while 30% joined within the past year. Platforms including Match.com and OurTime are seeing increased usage from seniors seeking companionship and long-term relationships.
LBBONLINE – happn has launched its first physical advertising campaign in the UK, running across London buses and Underground stations. The campaign focuses on the app’s location-based matching system, which connects users with people they have already crossed paths with in real life. The campaign spans 14 bus routes and 30 Tube escalator panels across busy commuter areas in London.
NETINFLUENCER – Tinder Canada launched a spring campaign called “It Starts With a Sign” to promote its new Astrology Mode feature, which allows users to display zodiac signs and compatibility information on profiles. According to Tinder, the campaign generated ~770K influencer impressions and ~24K engagements across organic content.
BBC – Some younger users are increasingly meeting partners through gaming, fitness, and hobby-based platforms rather than traditional dating apps. Apps and communities, including Strava, Letterboxd, and online games such as World of Warcraft, are being used to build relationships through shared interests and ongoing interaction. The shift comes as several major dating apps have reported declining user numbers in some markets. Companies, including Tinder and Hinge, are responding with new features, niche communities, and alternative matching formats designed to encourage more direct and interest-based connections.
ADWEEK – Hinge has launched a new campaign, “Can’t Believe We Met on Hinge,” featuring real couples from the U.S., U.K., and Australia whose paths crossed before eventually meeting through the app. The campaign is the first under Hinge’s new chief marketing and communications officer, Tamika Young, and will run across streaming, cinema, and social media in the U.S., Canada, the U.K., and Australia through July.
FREE PRESS JOURNAL – Matrimony.com reported a 19% increase in Q4 FY26 consolidated net profit to ₹9.7 crore ($1M), while quarterly revenue rose to ₹116.8 crore ($12.3M) from ₹108.3 crore a year earlier. For the full FY26 year, the company posted consolidated revenue of ₹460 crore ($48.5M) and net profit of ₹34.2 crore ($3.6M). The matchmaking business remained the company’s primary growth driver, contributing nearly all quarterly revenue.
MARKETING INTERACTIVE – Tantan has moved its global headquarters to Singapore and launched a new brand positioning, “Date better,” as part of its international expansion across APAC and other markets. The company plans to introduce product updates, including redesigned UI/UX, AI-powered tools, verification features, privacy controls, and additional safety systems. Tantan will also expand through local campaigns and community events in markets including Malaysia, Thailand, Hong Kong, Taiwan, and the U.S.
