DAXUE CONSULTING – South Korea’s online dating market is growing despite declining marriage rates and low fertility (0.75 births per woman in 2024). The market reached $264M in 2024 and is projected to grow at a 7.5% CAGR through 2035. Singlehood has risen sharply, with unmarried women aged 30-34 increasing from 1.4% in 1970 to 30% by 2010. Surveys show 29% of men cite lack of opportunities as the main reason for being single, while 28% of women cite high standards and 23% lack of opportunities. Local apps like Noon Date succeed by offering curated matches (e.g., four per day) to improve quality, while Tinder has grown by repositioning as a social and friendship-focused app.
