AXIOS – Older adults are becoming a growing demographic on dating apps, according to a UserTesting survey of Americans aged 65+. The survey found that 60% started using dating apps within the past three years, while 30% joined within the past year. Platforms including Match.com and OurTime are seeing increased usage from seniors seeking companionship and long-term relationships.
LBBONLINE – happn has launched its first physical advertising campaign in the UK, running across London buses and Underground stations. The campaign focuses on the app’s location-based matching system, which connects users with people they have already crossed paths with in real life. The campaign spans 14 bus routes and 30 Tube escalator panels across busy commuter areas in London.
NETINFLUENCER – Tinder Canada launched a spring campaign called “It Starts With a Sign” to promote its new Astrology Mode feature, which allows users to display zodiac signs and compatibility information on profiles. According to Tinder, the campaign generated ~770K influencer impressions and ~24K engagements across organic content.
BBC – Some younger users are increasingly meeting partners through gaming, fitness, and hobby-based platforms rather than traditional dating apps. Apps and communities, including Strava, Letterboxd, and online games such as World of Warcraft, are being used to build relationships through shared interests and ongoing interaction. The shift comes as several major dating apps have reported declining user numbers in some markets. Companies, including Tinder and Hinge, are responding with new features, niche communities, and alternative matching formats designed to encourage more direct and interest-based connections.
ADWEEK – Hinge has launched a new campaign, “Can’t Believe We Met on Hinge,” featuring real couples from the U.S., U.K., and Australia whose paths crossed before eventually meeting through the app. The campaign is the first under Hinge’s new chief marketing and communications officer, Tamika Young, and will run across streaming, cinema, and social media in the U.S., Canada, the U.K., and Australia through July.
FREE PRESS JOURNAL – Matrimony.com reported a 19% increase in Q4 FY26 consolidated net profit to ₹9.7 crore ($1M), while quarterly revenue rose to ₹116.8 crore ($12.3M) from ₹108.3 crore a year earlier. For the full FY26 year, the company posted consolidated revenue of ₹460 crore ($48.5M) and net profit of ₹34.2 crore ($3.6M). The matchmaking business remained the company’s primary growth driver, contributing nearly all quarterly revenue.
MARKETING INTERACTIVE – Tantan has moved its global headquarters to Singapore and launched a new brand positioning, “Date better,” as part of its international expansion across APAC and other markets. The company plans to introduce product updates, including redesigned UI/UX, AI-powered tools, verification features, privacy controls, and additional safety systems. Tantan will also expand through local campaigns and community events in markets including Malaysia, Thailand, Hong Kong, Taiwan, and the U.S.
FORTUNE – Match Group CEO Spencer Rascoff revived the company’s canceled Tinder internship program, receiving ~30K applications for 27 positions. The internships will begin June 1 and run through August across engineering, product, design, marketing, and analytics teams. Rascoff said the company is increasing investment in early-career hiring and Gen Z talent, despite broader cuts to internships and entry-level hiring across the tech sector. He also said Match Group plans to hire more workers who are already experienced using AI tools in daily workflows.
AXIOS – Bumble plans to launch a new AI assistant called “Bee” later this year, according to CEO Whitney Wolfe Herd. The feature is part of a broader industry push toward AI-assisted matchmaking, conversation support, and date planning tools. Other startups including Amata, Joey AI, and Known are also using AI for matchmaking conversations, automated date coordination, user verification, and reducing no-shows. Several platforms are shifting away from swipe-focused models toward AI-guided introductions and in-person meetups.
GLOBAL NEWS – A new survey from TransUnion found that 11.9% of Canadian respondents reported suspected digital fraud attempts in online communities such as dating platforms and forums, above the global average of 8.1% and up 63% YOY. TransUnion also noted growing use of generative AI and deepfake technology in these scams. According to the survey, stolen credit cards and fraudulent charges were the most commonly reported fraud issues among Canadians at 26%, compared with a global average of 19%.