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Announcing LTR 52 With Dr Stephen Whitehead (Sociologist, Author & Consultant) and Mark Brooks (CEO of Courtland Brooks)

Posted on June 1, 2026

OPW – In this edition, Mark Brooks will interview Stephen Whitehead about his latest book, The End of Sex. The conversation will explore changing attitudes toward relationships, sexuality and marriage, along with broader social trends affecting modern intimacy and gender dynamics.

Dr. Whitehead is a sociologist, educationalist and internationally recognised expert on gender studies, gender identity, and men and masculinities. He is the author of 20 books and the creator and co-creator of several concepts related to inclusivity, femininity and masculinity studies.

After that, Mark will present The State of the Dating Industry in 2026 – Turning the Tide, sharing key trends, challenges, and opportunities shaping the industry today.

If you hold a full-time leadership role at an online dating, social discovery, or matchmaking company, you are welcome to join LTR events for free.

Why attend LTR?

🏠 Flexible: Attend from anywhere – no travel required.
⏰ Convenient: Live session. 90 minutes.
💰 Free: No registration fees.

See the LTR Edition 52 speakers and invite page here.

This event is kindly sponsored by HubPeople, LeadThink, and Matchmaker.com.

Email mark@courtlandbrooks.com to RSVP.

Image featuring Dr. Stephen Whitehead, a sociologist and author, alongside Mark Brooks, CEO of Courtland Brooks and matchmaker, at a conference with an audience in the background.

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Dutch Dating App Breeze Grows by Focusing on Real-Life Dates

Posted on June 1, 2026
Logo of Breeze

INDEPENDENT.CO.UK – Breeze is gaining traction by reducing swiping and moving matches directly into real-world dates. Instead of long chat conversations, the app schedules dates at partner venues, limits daily matches, and restricts cancellations. It is currently the third most popular dating app in the Netherlands, behind Tinder and Bumble. Several users interviewed said the format helped them avoid ghosting, endless messaging, and missed opportunities. One couple who met through Breeze have since bought a home together, while others said the app encouraged them to go on dates they might otherwise have cancelled.

See full article at Independent.co.uk

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Pets Are Becoming a Major Dating Compatibility Factor

Posted on June 1, 2026
Hily survey

NEWSWEEK – A survey by Hily found that pets are increasingly becoming relationship deal-breakers. Among pet owners, 82% said they would choose their pet over a relationship if forced to decide, while 75% said they would end a relationship rather than give up a pet because of a partner’s allergies. Pets also influence dating before a first date takes place. A cute pet photo makes a profile more attractive to 65% of Gen Z and 55% of millennials.

See full article at Newsweek

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Cinqe Matchmaking Named Luxury Matchmaking Business of the Year 2026

Posted on June 1, 2026
Award badge for Global 100, 2026, recognizing Cinge Matchmaking as the Luxury Matchmaking Business of the Year in the United States.

PRESS RELEASE – Cinqe Matchmaking has been named Luxury Matchmaking Business of the Year 2026 in the US by Global 100. Founded in 2010 by Erica Arrechea, the company serves executives, entrepreneurs, investors, and other high-net-worth individuals across the US and internationally. The award recognises Cinqe’s personalised, human-led matchmaking model, global recruiting network, and focus on privacy and discretion. The firm operates in multiple cities across the US, Canada, and Australia and has positioned itself as an alternative to algorithm-driven dating platforms.

See full article at National Law Review

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The Agenda: Radio Interview With Mark Brooks on Technology, Dating, and Declining Birth Rates

Posted on June 1, 2026
Group of people using dating apps on their smartphones, showcasing various user interfaces.

THE AGENDA – Inspired by a recent Financial Times article on falling birth rates, Mark Brooks joined Georgia Tolley on “The Agenda” radio show to discuss whether technology is making it harder for people to couple up, settle down, and start families. Despite concerns about fewer couples, Mark pointed out that the desire for long-term relationships remains strong. Data from MillionaireMatch, based on ~1M female profiles and 440K male profiles, found that 67% of women and 76% of men say they are looking for a long-term relationship.

At the same time, marriage rates are falling, people are marrying later, having fewer children, and spending less time in committed relationships. Mark said technology has given people more choice than ever before, but it has also introduced new challenges around distraction and decision-making. His advice was straightforward: put the phone down, turn off notifications, join communities, attend events, throw parties, and create more opportunities for real-world connection.

The conversation also touched on concerns raised by Elon Musk about the economic impact of population decline. Mark noted that immigration-positive countries such as the UAE may be better positioned to adapt, while robots are likely to play a growing role in addressing future workforce gaps.

Mark noted that dating apps have become one of the primary ways people meet today, with the majority of new long-term relationships now beginning online. He also emphasised that the best dating platforms are focused on helping people build BLRs (Beautiful Loving Relationships), because successful relationships are ultimately the measure of success for the industry.

See full article at The Agenda

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Online Dating Jobs Listing Update – May 2026

Posted on May 29, 2026
job offers

OPW – An update to the online dating jobs listing is live here.

Below, see a couple of this month’s most interesting offers:
Bumble – Associate Director, Product Marketing
FFN – Director of Finance and Accounting Operations
Hinge – VP of Product Management, Trust and Safety
Hornet – Brazil Country Manager
Match Group – Sr. Director Marketing Southern Europe
Muzz – Head of Safety and Support
Social Discovery Ventures – Deputy CDO
Tinder – Sr. Director of Social Media (EMEA)

Do you have an idating industry job offer that is not included? Please, send it to tips@onlinepersonalswatch.com and we will add it to the list.

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Housing Costs and Smartphones Are Driving Falling Birth Rates

Posted on May 29, 2026
birth rates are falling

FINANCIAL TIMES – Birth rates are falling rapidly across the world, with fertility now below the replacement rate of 2.1 children per woman in more than two-thirds of countries. In 66 countries, the average is now closer to one child per woman than two. In some countries, the most common number of children per woman is zero. The trend is no longer limited to wealthy nations. In 2023, Mexico’s birth rate fell below that of the US for the first time, followed by countries including Brazil, Iran, Tunisia, and Sri Lanka. South Korea, one of the world’s lowest-fertility countries, recorded ~230K births in 2023, far below the UN forecast of 350K.  Researchers say the biggest shift is that fewer people are forming couples at all, rather than couples simply having fewer children. Housing costs remain a major barrier in countries like the US and UK. But studies increasingly point to smartphones and social media after birth rates dropped sharply following widespread mobile internet adoption. Researchers argue that reduced in-person socialising, rising isolation, and changing relationship dynamics are now major drivers of global demographic decline.

See full article at Financial Times

Mark Brooks: I’m seeing quite a few new dating and social connection startups that are quite promising. The need for human connection has never been greater. I think people recognize this. Consequently, I’ve joined the team at Fortuite, which is a group dedicated to human connection infrastructure and innovation. We’ll be helping them with our services from CourtlandBrooks.com.

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Dating App Burnout Is Starting to Resemble Workplace Burnout

Posted on May 28, 2026
dating app burnout

BBC – Dating app burnout is increasingly being compared to workplace burnout, with users reporting emotional exhaustion, frustration, and mental fatigue from endless swiping and constant engagement. Research covering 17 years of studies and ~26K people found that dating app users reported higher levels of anxiety, loneliness, and psychological distress than non-users. The report also noted that many users now see dating apps as something to manage carefully rather than use constantly. Experts suggested limiting app time, avoiding making apps the only way to meet people, taking breaks when needed, and balancing online dating with offline social activities and community events.

See full article at BBC

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BLK Offers Free Gas Cards as Dating Costs Rise

Posted on May 28, 2026
A person holding a fuel pump nozzle at a gas station

WIRED – BLK has launched a promotion offering $500 gas gift cards to users as rising living costs continue to affect dating habits in the US. The campaign comes as studies show the average cost of dating increased by 12.5% in 2026, while 86% of US singles say they have paused dating because of financial pressure.

See full article at Wired

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HubPeople Launches Hubbi 3.0 With Agentic AI and Mass Site Uploads

Posted on May 26, 2026
Hubbi 3.0

HUBPEOPLE – HubPeople has launched Hubbi 3.0, the latest version of its AI-powered brand-building toolkit for dating and social platforms. The update introduces agentic AI support for Claude and ChatGPT, persistent cross-session workflows, and mass site uploads of up to 200MB. The platform is also focused on structured content designed for AEO, SEO, and PPC, with built-in schema markup aimed at improving visibility across AI search tools, Google search, and advertising systems. Hubbi 3.0 can automatically pull live brand data, reviews, and community content into generated pages, while also auditing and upgrading older sites built on previous versions of the system. 

See full article on the HubPeople website

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tips@onlinepersonalswatch.com.

COURTLAND BROOKS

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CONTACT

Mark Brooks
CEO, Courtland Brooks
Publisher, Online Personals Watch
mark@courtlandbrooks.com

Irena Brooks
Editor, Online Personals Watch
irena@courtlandbrooks.com

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