One-Line Bio

An authority on the business of internet dating


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Online Personals Watch (est. June 2004) has no ads, no fluff, just raw news, official rankings and CEO interviews relevant to the Online Personals and Matchmaking Industries.

Mark Brooks operates a boutique consultancy that exclusively serves internet dating and social networking companies. He has served and advised PlentyofFish (7 years), Meetme, Dating Factory, Global Personals (9 years) and numerous high performance dating sites, and has worked in the online community space since 1998.

When Mark earned his B.S. Engineering Management from the University of Hertfordshire (near London), online dating was just beginning to take shape on the message boards and forums of the internet. He originally ventured to the U.S.A. to help start a community aerial photography company in Pennsylvania in 1991.

After graduating in 1994, he sold non-contact laser-based metrology and particle measuring systems to the likes of HP, Intel and Seagate.

By 1998, Mark saw the potential that the internet held for helping people connect and moved to California and started an adventure and social events club serving Silicon Valley that grew to 3600 members, and then help start eturn (now Remoba), an early competitor to Plaxo. In 1999 Mark helped develop an early personality profiling dating site called Hypermatch which was sold to EZBoard.

In 2003 he worked with Jonathan Abrams at Friendster to seed the Friendster community through media relations, promoters and events. He then joined FriendFinder to assist Dr Conru and Dr Zhang with media relations and business development. He left FriendFinder with Dr Zhang to help design and build the personality profiling based diet site,, and then worked as VP for to overhaul the site design and acquire a speed-dating company and expand it into 70 U.S. cities.

June 2004 marked the first post on 'OPW' has become the #1 online resource for the business of online dating and matchmaking. followed in August 2006.

Mark's expertise in the industry has made him a regular keynote speaker at conferences around the world and a highly sought after consultant to internet dating and social networking companies.

He also guest writes for TechCrunch. Mark is currently the President of the Internet Dating Excellence Association.