Category: Grindr

Grindr Tests Bot-to-Bot Dating as AI Moves Deeper Into Matchmaking

Posted on October 19, 2026
Grindr Tests Bot-to-Bot Dating

CNN – Dating apps are moving beyond AI-written profiles and messages towards automating parts of the dating process itself. Grindr is testing bot-to-bot conversations that could vet potential dates before users speak, while Bumble is developing AI-driven matchmaking and Hinge is adding AI tools for profile creation and conversation starters. Newer apps Amata, Sitch, and Ditto are taking another approach, using detailed questionnaires and AI to narrow users down to a smaller pool of matches rather than endless swiping.

See full article at CNN

Norway Fines Microsoft’s Xandr $9.6M Over Grindr Data Sharing

Posted on October 12, 2026
Logos of Microsoft and Xandr

REUTERS – Norway’s data protection authority has fined Microsoft-owned advertising platform Xandr 92M crowns ($9.61M) for unlawfully sharing Grindr users’ sensitive data with thousands of advertisers. The data, which could reveal users’ sexual orientation, was shared through automated advertising auctions between July 2018 and April 2020. Xandr said it assumed Grindr had obtained consent but did not verify this. The regulator ruled that Xandr shared legal responsibility with Grindr, which was fined 65M crowns over the same breaches in 2021.

See full article at Reuters

Grindr to Acquire PrEP Provider Freddie for $250 Million

Posted on October 1, 2026
Grindr acquires Freddie

PRESS RELEASE – Grindr has agreed to acquire PurposeMed, the parent company of HIV-prevention telehealth provider Freddie, for $250 million. The deal includes $190M in cash and $60M in Grindr shares, with a further $70M tied to performance targets. Freddie has served ~55K patients across Canada and the US and expects 2026 revenue of ~$80M and adjusted EBITDA above $10M. Grindr plans to integrate Freddie into its app, allowing users to access PrEP consultations, testing, prescriptions and medication delivery. The deal is expected to close in Q4 of 2026.

See full article at BusinessWire

Grindr to Offer PrEP Through Its App

Posted on September 29, 2026
PrEP pills

LINKEDIN – Grindr users in the US will be able to order PrEP directly through the app in 2027. CEO George Arison announced the plan after discussing Grindr’s HIV prevention work with Chelsea Clinton at the Clinton Global Initiative. Grindr aims to connect 10M people with HIV prevention services by 2028. Arison said only ~650K people in the US currently have active PrEP prescriptions, despite the medication being up to 99% effective at preventing HIV. ~500K people have already ordered HIV test kits through Grindr, with a quarter testing for the first time.

See full article at LinkedIn

Grindr Turns to IRL Events to Reach Advertisers and Promote Edge

Posted on September 17, 2026
Grindr Madonna concert

BUSINESS INSIDER – Grindr is investing more in real-world events to generate social media coverage and attract advertisers that are reluctant to appear inside a gay dating app. Its surprise Madonna concert in Times Square drew 50K people after an in-app notification was sent 30 minutes before the show. Grindr is also touring Europe with a branded bus and plans to promote its premium Edge subscription through events, influencers, and member referrals. Grindr has ~15M monthly users, including 1.4M paying subscribers.

See full article at Business Insider

Grindr Generates More Revenue per Employee Than Apple and Meta

Posted on September 14, 2026
Logo of Grindr

BENZINGA –  Grindr generates $3M in revenue per employee. The platform outperforms both Meta and Apple, which each sit at $2.5M. It also easily surpasses Alphabet with $2.1M in revenue per employee, and Microsoft with $1.5M. In an interview with the Financial Times, Grindr CEO George Arison detailed plans for a luxury tier designed as a “social club for the modern gay man,” targeting “people who have significant disposable income and who value their time in a very significant way.”

See full article at Benzinga

Grindr to Pay £26M to Settle UK Data Privacy Lawsuit

Posted on September 8, 2026
Grindr logo

BBC – Grindr has agreed to pay £26M to settle a lawsuit alleging it shared users’ sensitive data, including HIV status, sexual orientation and ethnicity, with third parties. The case has more than 11,000 claimants and relates to data practices before 2020, when Grindr was owned by Chinese company Kunlun. Grindr will pay £13M by the end of 2026 and another £13M by March 2027. Grindr says it stopped sharing HIV data with those companies and has overhauled its privacy practices since 2020.

See full article at BBC

Grindr Targets Wealthy Users With $350 Monthly Subscription

Posted on August 31, 2026
Grindr logo

FINANCIAL TIMES – Grindr plans to make more money from wealthy users through higher-priced subscriptions. It is testing Edge, an AI-powered service costing up to $350 a month, and developing an even more expensive lifestyle and experiences product. Grindr had 15M monthly active users in Q2 2026, but only 1.4M were paying customers. The company expects at least $540M in revenue and $232M in adjusted earnings this year.

See full article at Financial Times

Dating Apps Rework Core Features as Users Lose Interest

Posted on August 17, 2026
Tinder Chemistry

THE GUARDIAN – Bumble has removed its requirement for women to initiate conversations and is preparing to replace swiping. The company is developing an AI matchmaking assistant called Bee, while Tinder is testing its AI-powered Chemistry system and Grindr is becoming an “AI-first” platform. Startups including Fate are also replacing profile browsing with AI-led matching. Researchers argue that AI may not address users’ underlying concerns about poor matches, monetization practices, privacy and the growing use of AI communication. They suggest that better moderation, clearer policies and greater user control could be more effective than adding AI to the existing dating-app model.

See full article at The Guardian

Grindr Reports Q2, Revenue up 33%

Posted on August 8, 2026
Grindr logo

GRINDR – Grindr’s Q2 revenue rose 33% to $138M. Net income reached $18M, while adjusted EBITDA was $58M. The company raised its full-year revenue forecast to ~$540M. Grindr credited strong user engagement, product improvements and its Madonna partnership for the growth.

See full article at Grindr website