
IT’S NICE THAT – Hinge CEO Jackie Jantos said the dating app is adapting its products to the changing needs of Gen Z, which now represents more than half of its users. Hinge follows a “designing with, not for” approach, involving people with different lived experiences in product development. One result is Match Note, a private, non-screenshotable screen where users can disclose personal information, such as having ADHD, before beginning a conversation. Jantos, who moved from CMO to CEO in late 2025, said Hinge’s “Designed to Be Deleted” positioning also guides product decisions, including detailed onboarding and limits on simultaneous conversations, with the goal of moving users from the app to in-person dates.








