AFFILIATE TIP BLOG -- Oct 22 -- Virtual tradeshow eComXpo kicks off the latest show this week: October 24-26, 2006. Passes are free and there are lots of opportunities to learn and network. They've got 40 presentations, 450 exhibitors, and over 7,000 attendees registered. Plus seven "show in show" hosts, including LinkShare, Performics, and Digital River.
The full article was originally published at Affiliate Tip blog, but is no longer available.
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SE JOURNAL BLOG -- Oct 19 -- I'm a bit shocked that such an institution as UPI would be publicly selling these links and publishing that by purchasing such links advertiser sites could benefit by increasing their page rank.
The full article was originally published at Search Engine Journal, but is no longer available.
Mark Brooks: It does seem a little external to their core business.
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TECH CRUNCH BLOG -- Oct 19 -- Bloggers drop javascript into their sites, prices are either set by the bloggers themselves or by an algorithm relative to traffic and market sector and then ad buyers purchase graphic ads for a 30 day period. Bloggers receive 70% of the ad revenue and a referral reward of 5% of referred bloggers earnings or advertiser spending lasts for as long as the referred party is participating. Payment occurs via PayPal on the first of every month. FULL ARTICLE @ TECH CRUNCH BLOG
Mark Brooks: Could be a good spot for internet dating ad placements.
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SEW BLOG -- Oct 19 -- Google AdWords has released a new tool for advertisers to enable them to easily test conversions on varying landing pages, headlines and ad copies. FULL ARTICLE @ SEW BLOG
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MARKETING PILGRIM -- Oct 18 -- Yahoo's Panama interface for search marketing replaces the system that has been in place since the acquisition of Overture. Search Marketing advertisers can choose to migrate to the new interface over the coming months, via invite, but advertisers can also request a faster switch. The migration is not reversible. FULL ARTICLE @ MARKETING PILGRIM
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MARKETING VOX -- Oct 17 -- BL Labs discovered that ads shown in the same context as behavior had a higher click-through rates (CTR) in seven of nine categories, while ads shown in a different context had a higher conversion, or "action-through" rates (ATR). BlueLithium reported (pdf). In general, people click more often on behaviorally targeted ads when the ads appear out of context. ATR for behaviorally targeted ads shown out of context was 19% higher than behaviorally targeted ads shown in context.
The full article was originally published at Marketing Vox, but is no longer available.
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GOOGLE BLOG -- Oct 17 -- Googlebot activity reports - See the number of pages Googlebot's crawled from your site per day for the last 90 days. Crawl rate control - We crawl as many pages from your site as we can on each visit without overwhelming your server's bandwidth. If you'd like Googlebot to slow down the crawl of your site, simply choose the Slower option. If we feel your server could handle the additional bandwidth, and we can crawl your site more, we'll let you know and offer the option for a faster crawl. Changes last for 90 days. If you liked the changed rate, make the change again. FULL ARTICLE @ GOOGLE BLOG
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WEBSITE PUBLISHER BLOG -- Oct 17 -- Google was the first search engine to provide a link search that would allow you to learn who was linking to a page, and they included easy access to this search in their toolbar, but they don't include all known links, only a sample. Try Yahoo's new Site Explorer search engine. You can specify if you want all links pointing to a URL. Another neat new tool for link research is MSN's LinkFromDomain operator which tells you where your competitors link to. FULL ARTICLE @ WEBSITE PUBLISHER
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JOHN CHOW BLOG -- Oct 17 -- The more sites linking to you, the higher your search engine ranking. Links from big sites with high Page Rank are worth far more than smaller sites with low Page Rank. So how much is a link worth? This Calculator gives an estimate on the market price of a link. FULL ARTICLE @ JOHN CHOW BLOG
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AFFILIATE TIP BLOG -- Oct 18 -- A lot of folks are anxious to see magic happen with an affiliate program from day one. I would advise you to take your time to set up your affiliate program (expect to spend four weeks) to be sure all of the pieces are in place. If you are feeling lost, you might want to check out the prospect of an Outsourced Affiliate Program Manager.
The full article was originally published at Affiliate Tip Blog, but is no longer available.
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REVENEWS -- Oct 14 -- 1. Make offers to affiliates who are strongly placed in specific niche markets and get your affiliate director on the phone to super affiliates!
2. Segment your communication based on the affiliates marketing methodologies and then sub segment based on niche market. Super affiliates really appreciate personalized tips.
3. Offer your program through multiple networks.
4. External communication: weekly postings on external Blogs, forums, chat rooms, and having a presence on all of the affiliate directories.
5. Enroll offline affiliate marketers. Many affiliates have taken their sales practices to the streets in the form of direct mail, newspaper ads, and even mall kiosks. Creating a marketing materials area. Some merchants offer super affiliates customizable 800 numbers for tracking sales.
6. Create a keyword list and let your affiliates target those spaces.
7. Your affiliate managers must be able to communicate to some of the savviest web developers and online marketers in the world. Hire experience.
8. Many super affiliates live overseas. Do not automatically disapprove overseas affiliates.
9. Be prepared to create niche market material for your super affiliates. Your affiliate team must be able to get niche market creative and promotions together quickly.
The full article was originally published at Revenews, but is no longer available.
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AFILIATE TIP BLOG -- Oct 15 -- Shaun Collins references a nice CPA list here. Does anyone know of any other CPA network lists?
The full article was originally published at Affiliate Tip, but is no longer available.
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SEJ BLOG -- Oct 15 -- Bill Slawski (SEO by The Sea) has put together an amazing and well thought out list of 20 different ways search engines may rerank their results. Chock full of research papers and patent filings.
The full article was originally published at SEO by the Sea, but is no longer available.
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AFFILIATE TIP BLOG -- Oct 11 -- Affiliate Summit is running a social network to help facilitate networking before, during and after Affiliate Summit conferences. This affiliate marketing social network includes a number of features to help affiliate marketers get their name out there and meet new business contacts.
The full article was originally published at Affiliate Tip, but is no longer available.
Mark Brooks: The best info you can get at these conferences is, over a beer, with other affiliates.
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REVENEWS BLOG -- Oct 11 -- ValueClick aquired BeFree in March 2002 for $128 million in an all stock deal, however, BeFree had about $110 million in the bank, and so ValueClick bought BeFree for next to nothing. Then, in 2003, ValueClick bought CJ for $58 million in cash and stock. ValueClick has combined these two affiliate networks into one network powerhouse. So, in aggregate, ValueClick paid around $60 million for their affiliate marketing business. CJ has a number of two stand out business risks. First, eBay has outgrown its partnership with CJ, and it is clearly time for eBay to become less dependant on CJ and recently move set up their own affiliate infrastructure. Second, industry watchers have privately wondered if the ValueClick leadership understands affiliate marketing. Also, employees are leaving in droves which demonstrates a problem.
Back in May, ValueClick and Aqauantive had merger talks that fizzed out, but this demonstrates that the Aquantive model is very attractive to ValueClick. Aquantive is AvenueA/Razorfish (Agency), Atlas (ad serving technology), and DrivePM (ad network).
ValueClick's affiliate marketing revenue last year was $78 million and for 2006, I would expect revenue to be about $100 million given their growth trajectory this year so far. If ValueClick sells CJ, this would give Zarely and Vadnais the cash to buy agency and create another Aqauantive type player.
The full article was originally published at Revenews Blog, but is no longer available.
Mark Brooks: And Google is working on a CPA network... That would but a kink in CJ and Linkshare's market share. Google would undercut and outdo them, most surely.
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MICRO PERSUASION BLOG -- Oct 10 -- Using Technorati's data we have identified the top 100 bloggers who write in German, French and Italian. Also, the most influential UK bloggers.
The full article was originally published at Persuasion Blog, but is no longer available.
Mark Brooks: Why restrict yourself to making affiliate money from English speaking sites. There's lots of money to be made in Europe as well. France and Germany have very established internet dating sites that includes the likes of Parship, Meetic and iLove. The Italian market is growing fast. You can see a listing of European rankings at OnlinePersonalsRankings.com or at OnlinePersonalsWatch.com. These blogs are worth placing comments on, with your URL in your signature, of course.
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SEOLOGS BLOG -- Oct 9 -- This tool will find other domain names hosted on your IP address. Just enter a domain (www.example.com) or an IP address ( 127.0.0.1) to get a list of domain names that share the same IP address.
Mark Brooks: A handy little tool. You can see if your dating affiliate website is sitting on the same server as a spammer/porn/casino/illegal, 'high risk' site that is likely to get blocked.
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SEJ BLOG -- Oct 6 -- Google Blog Search Pinging Service allows bloggers and blog providers to instantly inform Google Blog Search of new posts and content changes. Besides this new Pinging Service, Google Blog Search uses other ping services to update its index. Many commercial blogging providers may already be pinging Google Blog Search, so you should check with your provider. You can manually ping the service or ping through the Google Blog Search Pinging Service API. Here's a complete list of quality services to ping. FULL ARTICLE @ SEARCH ENGINE JOURNAL BLOG
Mark Brooks: Hook your (internet dating related) blog up to Feedburner and turn on it's pinging services. Pingomatic is one of the services, and will take care of most of your needs. Don't spam ping services, or they'll block you. And, bear in mind that Google is cracking down on splogs (blogs full of text that make enough sense to search engines to get referenced but are actually just spam text designed to get ranking).
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APIS BLOG -- Oct 6 -- Conclusion: Google referred users are more likely to click on Google Ads. Google user's CTR is significantly higher than non Google users. However, I'm massively frustrated with only 200 channels in Google Adsense for Content. This is far too low to do the testing I want to do. I am exploring AdLogger as a solution. FULL ARTICLE @ APIS
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AFFILIATE CLASSROOM BLOG -- Oct 6 -- Using keywords in Domain Names doesn’t increase search engine ranking. Choosing a keyword related Domain Name is, however, still important because when someone links to your site, the easiest thing for them to do is to copy the URL and use it as the visible text for the link. If that name means nothing, you may not get any clicks.
The full article was originally published at Clasroom Blog, but is no longer available.
Mark Brooks: So from an SEO perspective keywords in domains aren't that useful any more... but if you're trying to get into DMOZ it's somewhat important. And, for branding and click through's keywords in domains is very important, it seems.
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