BIZ REPORT -- Apr 5 -- SEOmoz have just released their Search Engine Ranking Factors Guide on various ranking factors that make up Google’s ranking algorithm. The guide lists the top 10 most positive and controversial search engine ranking factors, plus a list of 5 negatives. A new factor appearing within the top 10 of positives is “age”. Old sites with ye olde registrar and the age of links are important.
The top 10 positive factors:
1. Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Link
4. Link Popularity within the Site's Internal Link Structure
5. Age of Site
6. Topical Relevance of Inbound Links to Site
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10.Topical Relationship of Linking Page
Five negatives:
1. Server is Often Inaccessible to Bots
2. Content Very Similar or Duplicate of Existing Content in the Index
3. External Links to Low Quality/Spam Sites
4. Participation in Link Schemes or Actively Selling Links
5. Duplicate Title/Meta Tags on Many Pages
See the SEOmoz report with comments by Aaron Wall from SEO Book, Danny Sullivan from Search Engine Land and Mike McDonald from Web Pro News. FULL ARTICLE @ BIZ REPORT
