ONLINE SPIN -- Jan 24 -- JPMorgan analysts, in their "2008 Internet Investment Guide, Nothing but Net" which was released last month, expects the CPMs of graphical online ads to grow 3.9% and the number of ads per page view to increase 8.3%. Overall, they expect revenue per page (RPM) to grow 12.6% in 2008. They cited four primary drivers: lower comparables from 2007, better inventory sell-through, behavioral and geographic targeting and ad exchanges. There will be a CPM growth on social networks. It won't be hard, since these networks are driving off of such a low base as it is, but they will certainly benefit from much better targeting.
The full article was originally published at Online Spin, but is no longer available.
This post also appears on OnlinePersonalsWatch and SocialNetworkingWatch.
