Internet Dating Affiliates

Avalanche Selects Google Ad Manager

PR NEWSWIRE -- Sep 15 -- Avalanche, owner of Date.com, Matchmaker.com and Amor.com, has transitioned to Google Ad Manager(TM) as their online advertising management platform. The company currently utilizes Google Ad Manager for 100% of its ad serving needs across its three sites. FULL ARTICLE @ THE EARTH TIMES

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Interview With Kris Covino And Meir Strahlberg, Date.com

DATING AD NETWORK BLOG -- Sep 10 --
Q: How old is your web site?
A: Date.com was started in 1997. Matchmaker.com which is also owned by the same company is actually the oldest online dating site. It was started as a BBS (Bulletin board system) in 1986. We recently launched a 3rd site, Amor.com.

Q: There is a lot of buzz going about 'viral marketing'. Have you used it and do you think it can be used for promoting dating sites?
A: About 20% of the business that we receive comes from friends or family of those people who have been successful on our site.

Q: Could you please tell about your affiliate program: why is it different from the others, acceptance criteria, do you offer white-labeling, how to apply, etc
A: We offer 3 types of programs for affiliates.

The first program and the one that most of our affiliates are a part of is our CPA (cost-per-action) program. We pay the affiliate when a subscription is purchased. We pay between $40 (USD) to $60. The second program is a CPL (cost-per-lead) program. This program pays for free leads sent to us. We pay between $2-6 per lead. Our third program is a Rev-Share program.

Q: What are the most important attributes for success in online dating business? Could you please list these factors in order from most significant to less?
A: 1) First I would say that you should be prepared to work hard and make sure you are enjoying the work you do.
2) Keep your cost low.
3) Study the competition and the market and try to understand what is missing for the consumer, try to solve this problem.
4) Try to find something that differentiates you from the competition.

Q: Is it possible to start an online dating business from a scratch today? What minimal starting capital would be required and what advise can you give to beginners?
A: Be prepared to spend millions of dollars if you are going to build an online dating business from scratch.

Q: How much do you spend monthly on advertising? What are the other costs?
A: We spend millions of dollars a year in advertising.

Q: How do you manage to fight scammers, do you have an automated process?
A: We do simple things like checking IP ranges, but we have developed a much more complex and proprietary system for identifying scammers.

The full article was originally published at Dating Ad Network Blog, but is no longer available.

Top Affiliate Programs

AFFILIATE TIP -- Sep 9 -- Below are the Top Ten Affiliate Programs for August 2008 as tracked by the Affiliate Tip Affiliate Program Directory. The Top Ten affiliate programs are calculated by the number of clickthroughs each program received in the affiliate program directory.

   1. Shopzilla
   2. AzoogleAds
   3. zZounds.com
   4. Orbitz
   5. Advanta Bank Corp
   6. The Scholastic Store Online - Scholastic Inc.
   7. eHealthInsurance
   8. LegalZoom.com
   9. Amazon.com
  10. LinkConnector

Affiliate Dinner World Tour

AFFILIATE MARKETING TIP -- Sep 7 -- Affiliate Dinner, run by Schaaf Consulting, has scheduled affiliate marketing networking dinners around the world over the next couple months. The next four Affiliate Dinners are taking place in New Jersey, London, Prague, and Malta. This series is branded at Frequent Flirters affiliate dinners (Frequent Flirters is a new social network specifically for Internet dating affiliates). FULL ARTICLE @ AFFILIATE TIP BLOG

OPW Weight Loss Competition For Charity

OPW -- Sep 4 -- Up for a challenge? Apparently over 50% of the developed world could do with losing 20lbs. I need to lose 20lbs to get from 200lbs to 180lbs. Alexandra will have to do without her natural cushion, sleeping on my belly. Time to lose the pook. I've set up a Weightloss challenge at WeightLossWars.com. Won't you join me in this public humiliation? The competition is based on % weight loss. You'll need to commit $50 towards charity, plus a $10 fee to the site. The competition runs through the evening before iDate Miami, January 21st, 2009. The winner can take the pot and donate it to their favorite charity. Drop me a line at [email protected] or call me at 212-444-1636 and I'll invite you into the competition via email.  I'll report on progress on a monthly basis. - Mark Brooks

Matchmaker.com Affiliate Offer

FF -- Sep 4 -- Matchmaker.com, an online dating community consisting of 35+ singles, is paying out $5 per valid lead.