REVENUE PERFORMANCE - May 5 - Facebook made a big change in their advertising policies this week. They did it very quietly with a letter to display advertisers telling them that if you want Facebook traffic, you’d better be buying CPC and, “if your most important objective is to drive clicks on your ads, you should change your bids from CPM to CPC.” Facebook needs to make more money off its traffic. While they have overtaken Google in terms of US traffic, Google is making about 20x more revenue.
The full article was originally published at Revenue Performance, but is no longer available.
This post also appears on SocialNetworkingWatch.