IDA - Feb 1 - Back in 2007, Courtland Brooks conducted a pioneering study that set out to compare the various white label dating providers and their service offerings. The online dating industry has grown rapidly since then. The concept of niche dating has proved very attractive to webmasters and affiliates who have warmed to the idea of setting up their own dating site. But how can you compete against Match.com or eHarmony? Unless you have very deep pockets the only viable alternative is to partner with a White Label provider. Which White Label provider should you choose? To make this task easier we decided to update our initial study.
The white label operator landscape has altered considerably. In terms of new entrants, the sector has seen the arrival of Dating Factory, whose primary focus is on non-English speaking markets. Cupid PLC successfully listed on the AIM market in the UK in 2010 and has subsequently focused primarily on growing its own in-house brand dating sites (Cupid.com, BeNaughty, Flirt.com, etc.). WhiteLabelDating.com (WLD) has grown rapidly since our first study from £3M to £30M annual revenues and was voted as the Best Dating Software Provider for the third consecutive year at the iDate Awards.
We hope that this White Label Provider Comparison Study is useful and succeeds in its objective in helping prospective dating site operators to make a more informed decision over which dating site operator to select. If you would like any further advice on selecting a white label operator then please do not hesitate to contact me at firstname.lastname@example.org.
(Full disclosure: Courtland Brooks advises WhiteLabelDating.com)