VENTUREBEAT - July 11 - According to a new ad study by retargeting giant AdRoll, news feeds ads have a massive 21 times higher clickthrough rates than standard web retargeting ads and an incredible 49 times the clickthrough rate of Facebook’s right-hand side ads. Sold via Facebook Ad Exchange, the ad units enable brands to target consumers who have previously visited their sites, hence “retargeting", which enables advertisers to merge the intent graph (what people want) with a social site (Facebook). News Feed ads are likeable, shareable, and commentable.
by Josh Koetsier
See full article at Venture Beat
This post also appears on OnlinePersonalsWatch.
