GUARDIAN.CO.UK
-- Feb 14 -- Matthew Inman of Mingle2 figured out a way to get
people to advertise his sites without paying them. At first, he tried
creating linkbait to get his site noticed. I still wasn't getting many
signups. "Eventually I created the 'how geek are you?' quiz and added a
link to the quiz badge that said 'free online dating' and linked to my
homepage." As his quiz badge spread across the internet, Inman's dating
site began ranking at Google for "free online dating",
and people started to sign up. Six months and 2 million visitors
later, Mingle2 was bought by JustSayHi.com, another free dating
website. FULL ARTICLE @ GUARDIAN