PERFORM INSIDER - Nov 11 - POF is now offering the ability to exclude people who have already converted on your campaign. You will not spend $ on people who have already signed up to whatever you’re advertising. Someone who has converted on campaign A will no longer see ads from campaign A but will still continue to see ads from campaign B.
by Ben Louie
The full article was originally published at Perform Insider, but is no longer available.
This post also appears on OnlinePersonalsWatch.
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OPW - Nov 15 - POF Ads traffic has increased from 2.5 billion page views per month in 2010 to 3.9 billion per month. You can now target people by the number of ads they have clicked on previously. This allows you to exclude a certain % of users that will never click on an ad. Frequency cap has always been minimum 3/visit. POF now has the option to serve your ads on a minimum 3/hour or 3/day frequency cap, which helps you better manage your exposure.
This post also appears on OnlinePersonalsWatch.
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THE PARADIGM SHIFT -- May 22 -- If you use affiliate marketers based in New York, you are now subject to new York Sales tax. This means eHarmony, Match.com, True.com and all other major sites with an affiliate program are now subject to this law. The Law comes into full effect in 10 days.
The full article was originally published at The Paradigm Shift, but is no longer available.
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THE PARADIGM SHIFT -- Jan 27 -- It's tough to find dating sites that will actually allow you to
advertise your dating site or dating affiliate links/ads on them. Plentyoffish allows competitors to
advertise. Markus drives a ton of traffic (millions of dollars/yr) to
dating sites. You can buy age and gender targeted traffic on POF
through Google now. Right here. (Full Disclosure: Plentyoffish.com is a client of Courtland Brooks)
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THE PARADIGM SHIFT -- Aug 30 -- PlentyofFish CEO Markus Frind has split out a lot of his logged-in traffic by age, gender, and ethnicity. For the companies bidding on his site, this will make their Google AdWords campaigns a lot more profitable and allow more customized ads to be displayed. Markus also will be launching a new adserving platform soon that will allow him to target ads to any user an advertiser wants. Whatever ads he doesn't sell directly will go to AdSense.
The full article was originally published at The Paradigm Shift, but is no longer available.
Mark Brooks: Advertisers just want to advertise. They want to upload campaigns, target, test, tune, and run the ads based on ROI. Salespeople slow the process down, add little value and detract from ROI. Google has it right by making the advertising process simple and putting it all online. Experienced (read, large volume) ad buyers don't need handholding. They need easy administration and positive ROI campaigns.
This post also appears on OnlinePersonalsWatch.
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KINEDA BLOG -- Mar 19 -- If you don't think think you can make it at home on your own, check out the video above of Markus Frind. Frind runs Plenty of Fish (online dating service) from his home office and makes over $900k a month! Affiliate Marketer Startup Costs: None. Details: Join another company's affiliate program like Amazon Affiliates. Earn a commission each time someone you've referred makes a purchase. Affiliate programs vary on commission so shop around for the best deal.
The full article was originally published at Kineda Blog, but is no longer available.
Mark Brooks: Markus is heavy on Google Adwords and Adsense. He's a big believer in research and analysis and dotes over the numbers and conversions. He makes money on Google Adsense, and affiliate links.
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WEBPRO NEWS -- Feb 23 -- Guy Kawasaki moderated a panel of some innovative web community founders at the CommunityNext Conference, and the video is fascinating. It's not often I get a 1 hour video and watch it all the way through, but I've already watched this one twice.
1. Akash Garg of hi5
2. Sean Suhl of Suicide Girls
3. Max Levchin of Slide
4. James Hong of HotorNot
5. Markus Frind of PlentyofFish
6. Drew Curtis of Fark
Most of these guys said that marketing was of little value to them (gasp). They said the viral things that really made them successful was an accident. Sure you can come up with a great idea, but the real truth is that if your company is doing something cool, people will talk about it.
The full article was originally published at WebPro News, but is no longer available.
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iDATE FORUMS, Marc Lesnick -- Nov 20 -- Here's Google's Page Ranks for various online dating and social networking sites:
9 -- Match.com
8 -- Y! Personals, MySpace, Orkut, Chemistry, Friendster, Perfect Match, YouTube
7 -- eHarmony, JDate, Date, Lavalife, TRUE, Bebo, Facebook, Friendfinder, iLove.de, LinkedIn, Meetic, HotorNOt
6 -- Bolt.com, Cupid.com, eCrush.com, Gay.com , Parship.de, Plentyoffish
5 -- Baihe, Dating.dk, Mate1, Neu.de, MatchDoctor.com, Manhunt.net, Sexsearch
4 -- Adam4Adam, Gaia Online, SportsFansMatch, Tianji, WebDate
3 -- 51Friend, eRomance, JWoo
0 -- GreatExpectations, AmericanSingles, Friendscout
iDate2006.com got a page ranking of 6. Google scores 10 (of course). So did the New York Times. NASA and the White House. CNN, Yahoo, Dell, Hotels.com, Mapquest, eBay, Amazon and Columbia University got a page rank of 9. American Express, Travelocity and Sony got a page rank of 8. Scoring a 7 were Citibank, HSBC Bank, Coca Cola and Pepsi. Google gives a ranking of 6 to Lancome, Revlon and model Pamela Anderson. How did the other models do? Page ranking of 5 to Heidi Klum and Cindy Margolis. Unbelievably, Cindy Crawford got a page ranking of 3. FULL ARTICLE @ IDATE
Mark Brooks: ...and Online Personals Watch scores a 5. What does your site score? What have you done lately to improve it? Does it matter? Your comments please...but not here. Click here.
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