June 27, 2016 -- /MARKETWIRED/ -- Happy Couple is a transformative relationship app that fundamentally changes the ways that partners cultivate more sustainable, impactful and meaningful bonds. Utilizing a proprietary algorithm that fuses relationship chemistry with targeted and inventive technology, Happy Couple offers those who have recently started dating, as well as others already in committed relationships, the opportunity to expand their knowledge of each other. The apps' unique approach inspires greater connectivity, warmth and tenderness while engendering curiosity and sparking passion.
"Like millions of people, I met my girlfriend on a dating app," explains co-founder and CEO Julien Robert. "But no app takes you from dating to building a lasting and healthy relationship. I wanted to find a way to hack the code for a successful relationship, and Happy Couple is the result."
Happy Couple uses a delightful array of daily quizzes, tips and challenges (written by co-founder and best-selling author and relationship expert, Dr. Lonnie Barbach) to unlock insight and discovery into a partner's aspirations, feelings, beliefs, wants and needs. The compelling and unique mix of professional expertise, playful gamification and beautiful design (created by co-founder Erin Johnson formerly from Google); places Happy Couple at the forefront of the advancing online and app-based dating and relationship space.
"Dating apps are just a good start," says co-founder Arnaud Le Mérour, CFO and director of marketing. "But using Happy Couple can help to get couples on the right track."
The apps' allure begins with a simple query. How well do partners really know each other? Through a daily series of five questions regarding: communication, responsibility, sex, recreation, emotion and information; a partner first guesses their significant other's response and then provides the answer for himself or herself. Both correct and incorrect guesses present ample opportunity for discussion so awareness and attachment can flourish.
"Happy Couple is really about expanding engagement with your partner," says Robert. "The app focuses on opening avenues for couple exploration and discovery."
With each day's questions, Happy Couples' algorithm learns from respondents' answers and tailors new queries, as well as insightful tips and fun challenges. Over time, Happy Couple uncovers values and attitudes spanning a range of areas where partners are highly compatible along with others that may require couples to work more effectively or in new ways.
"Happy Couple is not online therapy," says Barbach. "However, it is a modern way to impart skills to help couples deepen their relationship. As couples learn more about each other they accumulate points and gain higher levels of relationship satisfaction."
The app targets questions and content driven by a custom-made profile unique to each user's sexual orientation, age, relationship type and duration, as well as the presence or absence of children. "Our app draws knowledge from a robust and diversified library of relationship learnings," says Robert. "The genius is incorporating artificial intelligence into the development and distribution of questions."
Thus far, Happy Couple has over 100,000 highly engaged registered users, with over 50 percent playing at least five days per week, and still playing on the third month after downloading the app. In total, couples have answered in excess of 25 million questions.
"We look forward to being on the Happy Couple app every day," said Calvin and Tess, devoted users from Vermont. "It's helped us learn about each other's quirks, explore our perceptions of one another more deeply, and it has sparked some really fun conversations."
Happy Couple fuses serendipity with knowledge and technology to provide partners with a fresh and invigorating look into their relationship. "We are excited at the experience Happy Couple is delivering to our loyal followers and look forward to introducing that feeling to thousands more," says Johnson.
The free app is currently available on the App Stores for Apple, Google Play and Windows, and via happycouple.co.
ABOUT HAPPY COUPLE:
Happy Couple is an innovative app designed to broaden and deepen couples' relationships, whether just a few weeks along or after 25 years of marriage. Founded by CEO, Julien Robert; Dr. Lonnie Barbach, head of content; Arnaud Le Mérour, CMO; and Erin Johnson, art director -- the dynamic team with French and U.S. roots has developed a fun, witty, informational technology offering that is transforming the way couples look at their connection and affinity. For more information, visit: happycouple.co.