March 30, 2017 -- /BUSINESWIRE/ -- MeetMe, Inc. (NASDAQ: MEET), a public market leader for social discovery, today announced the beta launch of Live in its popular MeetMe applications. Live is a one-to-many video feature that allows users to broadcast themselves, watch other users’ broadcasts, and chat in real time. The feature is currently available to MeetMe’s beta community, and the company plans to begin to roll out to more users on MeetMe over the coming weeks.
Broadcasts in Live will be moderated through a combination of algorithmic analysis and manual review. After the initial rollout is complete, MeetMe intends to launch new freemium products within the video streams to help monetize the broadcast-viewing experience and encourage its broadcasters to produce high-quality content. The company also expects to bring the feature to its Skout mobile applications in the second half of the year.
“We believe Live will be a popular feature for connecting our millions of users,” said Geoff Cook, CEO of MeetMe. “If you think of MeetMe as the neighborhood bar, as we do, then video is the live entertainment meant to keep people engaged and give them something more to talk about. We believe chat will keep users coming back to the app, and video will extend the time they spend in the app, forming a powerful product mix. We believe video will also open the door to increased revenue with new advertising placements and in-app purchases through a gifting mechanism popularized by Momo, Live.me, and others.”
About MeetMe, Inc.
Through its portfolio of brands, MeetMe (NASDAQ: MEET) is meeting the universal need for human connection. Using innovative products and sophisticated data science, MeetMe keeps its approximately two million daily active users engaged and originates untold numbers of casual chats, friendships, dates, and marriages. MeetMe offers advertisers the opportunity to reach customers on a global scale with hundreds of millions of daily mobile ad impressions. MeetMe utilizes high user density, economies of scale, and leading monetization strategies to maximize EBITDA. MeetMe’s apps are available on iPhone, iPad, and Android in multiple languages worldwide. For more information, please visit meetmecorp.com.